Marc is a copywriter who, fittingly enough, runs Marc Schenker Copywriter. An expert in business and marketing, he helps businesses of all sizes get the most bang for their ad bucks. Just click on the links below to talk to me about anything from landing pages, blogging, social media, websites, video scripts, infographics and email marketing to white papers, case studies, paid search and SEO!
It’s always a good idea to verify integration capabilities with vendors prior to purchasing a new software. However, as your business management software will be the central system used to house all your company data, and you likely won’t replace this system nearly as often as you would other tools, it is imperative that you carefully evaluate your integration requirements during the software selection process and review these requirements with vendors.

We are running a local gardening service business, and weren’t exactly lucky picking up a standalone billing service. We looked mostly at tools with multiple levels of service, but we couldn’t find an SMB-friendly plan that automates accounts payable. Pay-as-you-go was not an option either, as we’re working more or less with the same clients. Which system would you suggest?
Although all accounting software products have invoicing tools, FreshBooks' are incredibly easy to use. The WYSIWYG format is intuitive, and with just a few clicks you can add billable time and expenses, customize the look of the invoice and set up recurring invoices, automatic payment reminders and late fees. This accounting software connects to your bank, generates several reports, tracks time and helps you manage projects. [Go here for a full review of FreshBooks.]
With accounting software, these tasks were automated and costs and human errors were remarkably reduced, making them indispensable tools for just about any type and size of business. What’s very interesting is that accounting platforms are now being used even by small businesses. These startups often need the basic functionalities that most of these platforms share.
As a business management software, iBE.net is an appropriate choice for mid-sized companies as it offers expense tracking, invoice reports, CRM support along with an easy integration of project details. It is extensively used in consulting, marketing, management, and other technical industries. It is like your entire business within your palm of hands.
Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
The Internet can be a big, bad, scary place because of all the viruses and malware that are out there. The last thing any small business owner wants is for their work computer, tablet and/or smartphone to be infected by a malicious program that’ll set back the smooth running of their operations. These security and anti-virus apps give small businesses protection and peace of mind.
Interactive home pages. Some small businesspeople love working with numbers, but many just want to sign on to their accounting application, do what's needed, and move on. Interactive home pages, or dashboards on these websites play two primary roles. First, they flag tasks that need attention and provide a bird's-eye view of your finances, with graphs, charts, and tables that quickly summarize real-time income, expenses, and cash flow. Second, most of these sites' dashboards contain links to working screens, so you can pay a bill or send an invoice or transfer funds between accounts—whatever needs to be done that day.
API testing is also being widely used by software testers due to the difficulty of creating and maintaining GUI-based automation testing. It involves directly testing APIs as part of integration testing, to determine if they meet expectations for functionality, reliability, performance, and security.[10] Since APIs lack a GUI, API testing is performed at the message layer.[11] API testing is considered critical when an API serves as the primary interface to application logic since GUI tests can be difficult to maintain with the short release cycles and frequent changes commonly used with agile software development and DevOps.[12][13]
The principles of software development are just as valid when writing tests. Just like you don't want monolithic code with many interconnected parts, you don't want monolithic tests in which each step depends on many others. Break your flows down into small, manageable, and independent test cases. That way, if one test fails, it won't make the whole test suite grind to a halt, and you can effectively increase your test coverage at each execution of your automation suite.
Over a decade of domain experience has taught us that there are some of the best automation testing tools available in the market, some of which are open and some available as commercial versions. We have the expertise to help you choose the most effective software testing tool(s) based on your specific requirements and effectively use these tools to meet your exact requirements.
GetResponse is best known as an email marketing platform, but they’ve expanded their offerings significantly in the past couple of years with CRM, webinars, and marketing automation tools. The GetResponse marketing automation is built around drag-and-drop workflows that you can set up to mimic customer journeys through your website and toward conversion.
With capability and frugality firmly in mind, we rounded up 25 of our favorite software tools and Web services that we deem the best for powering small and medium-size businesses. Of course, not every business needs every type of program or service, but if your small business could use some help in any of the categories below, our list will give you a pretty good shot at picking a winner.

A free business suite that offers accounting, receipt scanning and invoicing capabilities, Wave is ideal for small businesses who employ less than 10 workers. It also works for entrepreneurs, freelancers, consultants and other self-employed professionals. The app is easy to set up and even easier to operate owing to its simple dashboard, which has everything you need for your financial management processes.
Unified Functional Testing (UFT) is a well-known commercial testing tool for functional testing. It provides a comprehensive feature set for API, web services, and GUI testing of desktop, web, and mobile applications across platforms. The tool has advanced image-based object recognition feature, reusable test components, and automated documentation.
Mac users often grapple with the issue of software that is stripped down or is less intuitive than its Windows counterpart. Xero's cloud-based accounting software, which is available for both PC and Mac, is a full-featured solution that doesn't compromise on features or ease of use just because you're using a Mac. It can help you save time and simplify accounting by automating tasks and integrating with more than 600 apps. Xero also comes with 24/7 email and live chat support and outbound phone assistance at no extra cost. [Go here for a full review of Xero accounting software.]
InfoFlo Pay is invoicing management and payment software that you can use to create estimates and invoices, and receive payments. It has client portals that allow your customers to accept estimates, view statements and pay invoices online. Mobile apps are available, and the software integrates with QuickBooks, MailChimp and Google Drive for an extra fee. infoflopay.com
TestingWhiz has the code-less scripting by Cygnet Infotech, a CMMI Level 3 IT solutions provider which is used for testing automation. This tool even gives a total package of a number of testing solutions which are automated. They are testing of web, software, API mobile app, regression test, optimization, database, suite maintenance, and automation, and testing of cross-browser. Other important features such as data-driven Keyword-driven, testing, and distributed testing are offered by it. Even it has record and playback test automation framework. Continuous Integration and Delivery in Agile cycles along with risk-based testing is supported by this tool.
TestCraft is a codeless Selenium test automation platform. The revolutionary AI technology and unique visual modeling allows for faster test creation and execution while eliminating test maintenance overhead. Testers create fully automated test scenarios without coding. Customers find bugs faster, release more frequently, integrate with CI/CD and improve overall quality of their digital products.
Tipalti is a cloud-based payment automation and management software that is known for helping businesses accurately meet deadlines. The solution helps solve problems that include non-compliance, late payments, administrative overload and complications arising from human error. Time spent on financial management is significantly decreased, solving one of the biggest problems facing accounting teams.
The flowchart-based accounting of QuickBooks is as close to a standard in financial management as the small-business world has, and it's arguably the easiest way for nonprofessionals to transfer their books from the filing cabinet to the computer, where they belong. Most actions, from cutting a check to billing a client, are just a click or two away from the start screen. ($200)
Formerly Outright, Go Daddy Online Bookkeeping imports data from your bank, credit cards and sales accounts, such as Amazon and Etsy. It categorizes your sales and expenses, then uses this data to prepare your Schedule C taxes. You can also use this software to create, send and track invoices, accept invoice payments online and send late payment reminders. outright.com

Friendly user interface and navigation. Cloud-based accounting applications—for the most part—look great. They're not as graphically rich as some types of online services, but they don't need to be. Graphics are used where it makes sense, like for displaying charts and graphs, and for invoice forms. Navigation and data entry take their cues from desktop software, using static and drop-down lists, icons and buttons, fill-in-the-blank fields, and toolbars.
Automated software testing is becoming more and more important for many software projects in order to automatically verify key functionality, test for regressions and help teams run a large number of tests in a short period of time. Many teams (especially larger projects) still require a significant amount of manual functional testing in addition to automated testing, either because of the lack of sufficient resources or skills to automate all tests.
WatiN is inspired from Watir and is a C#-developed web application testing tool. This open source tool supports web application testing for.Net programming languages. It is licensed under Apache 2.0. HTML and AJAX website testing are supported by it. It has integration with unit testing tools and helps in generating web page screenshots. On IE and Firefox, it has automated browser testing and is a local support for Page and Control model.
“While using and teaching Agile practices like test-driven development (TDD) on projects in different environments, I kept coming across the same confusion and misunderstandings. Programmers wanted to know where to start, what to test and what not to test, how much to test in one go, what to call their tests, and how to understand why a test fails. [….] My response is BDD.”
With Acceptance Test-Driven Development (ATDD), business customers, testers, and developers can collaborate to produce testable requirements that help them build higher quality software more rapidly. However, ATDD is still widely misunderstood by many practitioners. ATDD by Example is the first practical, entry-level, hands-on guide to implementing and successfully applying it.
Selenium is used for cross-browser testing and for web-browser test automation. To use this tool, the testers must have advanced programming skills for writing complex and advanced test scripts. These skills are required to build automation frameworks and libraries for specific testing needs. Selenium is an open source tool that is commonly used by developers and testers who are well versed with programming languages such as Java, C#, Perl, Python, Scala, Groovy, PHP & Ruby.
You shouldn’t have to jump through hoops to be successful. We believe support should be fast, friendly, and affordable. Every TestComplete customer gets a dedicated customer success manager for comprehensive onboarding and quick support. We also offer FREE trainings for all of our automated test tools, as well as webinars on popular industry topics like automation frameworks and mobile testing. With our help, you will become an expert in test automation in no time.

On the flip side, tests can take a while because they’re being conducted by a remote webdriver, and the reports can lack detail. If you’re setting up Appium locally, your team will have to download, install and configure the environment, and you’ll need to connect a local device – which can be a hassle. Plus, because it’s community-supported, it can be slower to pick up the latest OS developments than rivals.
Business applications can fail when an unexpected error occurs. This error could occur due to a data error (an unexpected data input or a wrong data input), an environment error (an in frastructure related error), a programming error, a human error or a work flow error. When a business application fails one needs to fix the business application error as soon as possible so that the business users can resume their work. This work of resolving business application errors is known as business application support.
In software testing, test automation is the use of special software (separate from the software being tested) to control the execution of tests and the comparison of actual outcomes to predicted outcomes. Test automation can automate some repetitive but necessary tasks in a formalized testing process already in place, or add additional testing that would be difficult to perform manually.
×