Although this a complete list of the best software for small businesses in each of these categories, there might be other options that work better for your company. Click on the category headers below for a full list of available products. For personalized recommendations based on your business needs call one of our Technology Advisors at 877-822-9526 for a free, 5-minute consultation.
Infusionsoft Complete manages email campaigns with a “Custom Campaign Builder” feature that can target recipients based on your contacts list. It will monitor your website, recording number of visitors, sales, and how long each visitor lingered—an invaluable wealth of information if your business is Internet-based. And if you’re not yet Internet-based but want to be, the software can help you design a landing page.

Selenium is used for the web application testing. Various browsers and platforms like Windows, Mac, and Linux can be tested using Selenium. To write tests in a number of programming languages like Java, PHP, C#, Python, Groovy, Ruby, and Perl, selenium is a great aid.  To write tests, even record and playback features without learning Selenium IDE are offered by this. For the other software testing tool, Selenium is undoubtedly a base for them. There is a number of companies at present using Selenium to offer their automation testing services.
Integration with complementary add-ons. The future of accounting lies in two areas: the cloud, and integration. SMBs that experience tremendous growth or increased complexity may need to move up to the next level of cloud-based financial management applications, like NetSuite or Intacct. But if a business just needs more flexibility and/or features in a particular area, like invoicing, expenses, or inventory management, there are hundreds of add-on solutions that can connect to services like QuickBooks Online and Xero.

In software testing, test automation is the use of special software (separate from the software being tested) to control the execution of tests and the comparison of actual outcomes with predicted outcomes.[1] Test automation can automate some repetitive but necessary tasks in a formalized testing process already in place, or perform additional testing that would be difficult to do manually. Test automation is critical for continuous delivery and continuous testing.
TL;DR: Testing is a sophisticated task that requires a broad set of skills and with the means currently available cannot be automated. What can (and should) be automated is regression testing. This is what we usually refer to when we say test automation. Regression testing is not testing, but merely rechecking existing functionality. So regression testing is more like version control of the dynamic properties of the software.

As most people in the software industry know, there are distinct differences between manual testing and automated testing. Manual testing requires physical time and effort to ensure the software code does everything it’s supposed to do. In addition, manual testers have to make a record of their findings. This involves checking log files, external services and the database for errors. If you’re familiar with manual testing, you know this process can be extremely time-consuming and repetitive.
LiveAgent is a little more expensive for the most basic plan, but there are a lot of features packed in that you wouldn’t get from similarly priced options. Customer satisfaction and self-service tools, service level agreement rules and reporting, and even canned answers for common questions are all included at the lowest subscription cost. LiveAgent also has an optional VOIP tool as an extra add-on for companies who want to integrate their customer phone calls directly with their help desk.
However, as businesses grow, they’ll likely need to implement more controls over their business processes and better alignment between information and operational technologies. At this stage, they should consider investing in business process management software to help them standardize processes and workflows for multiple departments and improve operational performance. (Not to be confused with general "business managment" software, "business process management" software carries a more specific definition and set of technical requirements. Follow the link above to read our buyer's guide and learn more.)
Katalon Studio is a unique tool that is designed to be run both by automation testers and programmers and developers. There are different levels of testing skill set available, and the testing processes include the ability to automate tests across mobile applications, web services, and web applications. Katalon Studio is built on top of Appium and Selenium, and consequently offers much of the functionality of these solutions.
There’s no clean way to pigeonhole Airtable. It is technically a database, but can be used for data visualization, project management, task management, calendars, and planning. All of these tasks work better in Airtable if you store your data (customers, email subscribers, financial metrics) there, because any tasks, projects or events can be linked to assets.
With automated testing, that time is cut drastically. The work for automated testers is instead spent coding the tests and making improvements to these tests repeatedly as adjustments are needed. Once the test is complete, however, automated testing allows for the recycled use of tests so that they do not have to go through this whole process again. In essence, the time spent on the mundane tasks and repetition a manual tester would go through is instead spent focusing on larger, more important issues involving the software you’re developing.
Katalon Studio is a powerful test automation solution for mobile, Web, and API testing. And it is completely FREE! It provides a comprehensive set of features for test automation, including recording actions, creating test cases, generating test scripts, executing tests, reporting results, and integrating with many other tools in the software development lifecycle.
Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
Those who believe they will be actively customizing their automated test environments may want to start with Selenium and customize it from there, whereas those who want to begin in a more structured test environment may be better off with one of the systems that are built on top of Selenium. Selenium can be scripted in a multitude of languages, including Java, Python, PHP, C#, and Perl.
Unique on this list, the Galen Framework is designed for those who want to automate their user experience testing. Galen is a niche, specific tool that can be used to verify that your product is going to appear as it should on most platforms. Once testing has been completed, Galen can create detailed reports, including screenshots, and can help developers and designers analyze the appearance of their application over a multitude of environments. Galen can perform additional automated tasks using JavaScript, Java, or the Galen Syntax.
The objective of automated testing is to simplify as much of the testing effort as possible with a minimum set of scripts. If unit testing consumes a large percentage of a quality assurance (QA) team's resources, for example, then this process might be a good candidate for automation. Automated testing tools are capable of executing tests, reporting outcomes and comparing results with earlier test runs. Tests carried out with these tools can be run repeatedly, at any time of day.
Infusionsoft Complete manages email campaigns with a “Custom Campaign Builder” feature that can target recipients based on your contacts list. It will monitor your website, recording number of visitors, sales, and how long each visitor lingered—an invaluable wealth of information if your business is Internet-based. And if you’re not yet Internet-based but want to be, the software can help you design a landing page.
FreshBooks is also cloud-based and it integrates very well with iOS and Android phones and tablets. You still get all its key features when you’re not at your desk, including the ability to track your time by project, invoice customers or clients and manage expenses. Invoices are custom-designed and FreshBooks will even let you accept credit card payments online. Customer support is said to be top-notch.
So what should small businesses look for in such an app? For starters, ease-of-use, integration and security should be taken into consideration. However, what counts most is the pricing. As most of these players are on a tight budget, we recommend that they subscribe to a cloud-based solution as they provide customized processes, integrations and pricing flexibility.

We are grateful that in today’s tech landscape, there are many excellent applications—either as open source or freeware—available for free. Our team believe that test automation is an essential part of creating great software; so we initially developed Katalon Studio as a tool for ourselves. Until now, it has been widely adopted by the global testing community.
Continuous testing is the process of executing automated tests as part of the software delivery pipeline to obtain immediate feedback on the business risks associated with a software release candidate.[14][15] For Continuous Testing, the scope of testing extends from validating bottom-up requirements or user stories to assessing the system requirements associated with overarching business goals.[16]
An important part of UI testing is verifying typical use cases. For example, a typical use case for a hotel booking website includes searching for an available room, selecting one, entering reservation details, and confirming the booking. When the test should be successful for the data values provided, it is called a “happy path scenario.” Functional testing also validates the behavior of the application when no rooms are available for the desired date (the “sad path”) as well as when the user enters out-of-range dates for a reservation or an invalid credit card number (the “bad path”). Ranorex Studio’s data-driven testing automates the process of repeating a test for multiple data values so you can effortlessly cover the happy path, sad path, and bad path. Data values can be retrieved from an internal data table, external Excel file or SQL table. Since the test data is stored separately from the test procedure, adding or changing scenarios is a snap. For more complex scenarios, Ranorex Studio supports local and global parameters, keyword-driven testing, and conditional test execution.

“Selenium is the go-to UI automation tool. The other credible open source tools are essentially a wrap-around tool around Selenium. For web service testing, I prefer REST Assured. SoapUI is another option used frequently and offers a professional version in addition to open source. Testing G and Junit are popular for verification tools. For BDD, Cucumber and Specflow are popular with the Microsoft stack of development tools.”


Lori Fairbanks has years of experience writing and editing for both print and online publications. After graduating from Brigham Young University with a Bachelor of Arts in English, she worked as an editor for Creating Keepsakes magazine and then as a freelance writer and editor for a variety of companies, including marketing firms and a medical university. She now writes for Business.com and Business News Daily.
Business applications are built based on the requirements from the business users. Also, these business applications are built to use certain kind of Business transactions or data items. These business applications run flawlessly until there are no new business requirements or there is no change in underlying Business transactions. Also, the business applications run flawlessly if there are no issues with computer hardware, computer networks (Intenet/intranet), computer disks, power supplies, and various software components (middleware, database, computer programs, etc.).
Another problem with test tooling, one that's more subtle, especially in user interface testing, is that it doesn't happen until the entire system is deployed. To create an automated test, someone must code, or at least record, all the actions. Along the way, things won't work, and there will be initial bugs that get reported back to the programmers. Eventually, you get a clean test run, days after the story is first coded. But once the test runs, it only has value in the event of some regression, where something that worked yesterday doesn't work today.
A test automation framework is an integrated system that sets the rules of automation of a specific product. This system integrates the function libraries, test data sources, object details and various reusable modules. These components act as small building blocks which need to be assembled to represent a business process. The framework provides the basis of test automation and simplifies the automation effort.
Crispin and Gregory define Test-Driven Development (TDD) as the process of writing and automating small unit tests before writing the piece of code that will make the test pass. TDD is used for continuous integration testing to ensure small units of code work together first. A unit test verifies the behavior of a small part of the code in the overall system. These tests are the primary candidate for the majority of automated tests. Even teams that are not practicing Agile development use TDD to prevent defects and design software (Agile Testing, 2008).
Freshdesk can be purchased on its own or can be purchased along with their sales, marketing, calling, chat, and collaboration tools. The most basic customer service desk plan is free for unlimited users, but has limited capabilities. Most teams will outgrow that tier fairly quickly just based on the need for efficiency, but the rest of the tiers are fairly affordable for small businesses. Freshdesk also makes it clear that you own your data, and you can export it from their systems at any time, which means you’re not locked in once you start.
The software can be utilized in managing core HR processes like payroll, benefits administration and on-boarding, among many others. This web-based tool is highly-flexible and compatible with all popular browsers. It allows employees to check on all transactions and information related to their work. Managers can use the app to get pertinent information across all existing departments and applications. Errors and redundancies are minimized as the product makes use of a single record for each employee.
Test automation mostly using unit testing is a key feature of extreme programming and agile software development, where it is known as test-driven development (TDD) or test-first development. Unit tests can be written to define the functionality before the code is written. However, these unit tests evolve and are extended as coding progresses, issues are discovered and the code is subjected to refactoring.[5] Only when all the tests for all the demanded features pass is the code considered complete. Proponents argue that it produces software that is both more reliable and less costly than code that is tested by manual exploration.[citation needed] It is considered more reliable because the code coverage is better, and because it is run constantly during development rather than once at the end of a waterfall development cycle. The developer discovers defects immediately upon making a change, when it is least expensive to fix. Finally, code refactoring is safer when unit testing is used; transforming the code into a simpler form with less code duplication, but equivalent behavior, is much less likely to introduce new defects when the refactored code is covered by unit tests.
Sage 50cloud is an online accounting solution designed to help small and medium-sized businesses manage their financials and stay compliant with taxes and reporting requirements. It comes with all essential features expected of a best-in-class accounting platform such as taxes, inventory, budgeting, cash flow, and invoicing. In addition, you get a wide range of add-ons including credit card processing, HR/payroll, POS, e-commerce, data management and more.  With its mobile capability, you can make payments on-the-go and bill customers, and provide your accountants real-time access to accounting books. You can easily sign up for a Sage 50cloud free trial here and get to know the features firsthand at no cost and without commitment.
Interactive home pages. Some small businesspeople love working with numbers, but many just want to sign on to their accounting application, do what's needed, and move on. Interactive home pages, or dashboards on these websites play two primary roles. First, they flag tasks that need attention and provide a bird's-eye view of your finances, with graphs, charts, and tables that quickly summarize real-time income, expenses, and cash flow. Second, most of these sites' dashboards contain links to working screens, so you can pay a bill or send an invoice or transfer funds between accounts—whatever needs to be done that day.
For the automated testing to desktop, web and mobile application by Smart Bear Software, Test Complete which is a functional testing platform is used by the people. There are certain features which Test Complete offered. They are GUI testing, Scripting Language Support such as JScript, JavaScript,  DelphiScript,  Python, C++Script & C#Script, VBScript,  etc. It is also a Test visualizer, Scripted testing system and Test recording and playback for the people. It has a quick delivery process and works without any breaks. It even works well on remote computers. This tool even helps to reduce cost which is a great benefit for the user.
At some point, someone may want to change the way the code works. Some operation you call a hundred times suddenly requires that the users fill out a captcha or click a button before they can proceed, and all of the automation breaks. Fixing it requires a great deal of searching and replacing, and that could take days, while the programmers continue to move further and further ahead of you. Once this happens a few times, the test process becomes messy and expensive, and fails to deliver much value.
Selenium is possibly the most popular open-source test automation framework for Web applications. Being originated in the 2000s and evolved over a decade, Selenium has been an automation framework of choice for Web automation testers, especially for those who possess advanced programming and scripting skills. Selenium has become a core framework for other open-source test automation tools such as Katalon Studio, Watir, Protractor, and Robot Framework.
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