Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.


As the system is cloud-based, all its features and functionalities can be accessed from any device. It is easy to set up, without the need for additional hardware or software. It caters to specific users with a variety of customization options. The accounting module, which is a key feature of the platform allows users to manage processes like accounts receivable/payable, cash flow and cost accounting, among many others.
Manage relationships with contacts, leads, customers, and vendors with Capsule. This online CRM pulls everything you know about a company or contact into one place, and gives easy access to everyone who needs it. Sales, marketing and customer success teams can easily see what their team has been doing, centralizing data and avoiding double-emailing or manual checks.
The testing of all desktop, web and mobile applications could be done easily by using Ranorex. It has a number of automation testing tools. Reusable test codes, GUI recognition, bug detection, Record and playback, Integration with various tools, etc. Are certain other highlights of Ranorex. Your automation testing goals can be achieved quickly by using this tool.
Mozilla's Thunderbird (our e-mail pick; see that category below) lacks a calendar, so most business users rely on the equally free Sunbird for scheduling. It's a very straightforward application, with day, week, and month views, and even a publishing feature to enable sending your calendar to a Web site, should you wish to make it public. Get the Lightning plug-in to integrate Sunbird directly with Thunderbird. (free)

If you rely on G Suite as an alternative to Microsoft Office, Drive is the smart choice beacuse it seamlessly integrates with these other products. Everything both uploaded from an external source and created with G Suite is indexed and searchable from the same toolbar, making it easy to always find what you need. For free users, Google Drive offers 10GB of space.
Ranorex Studio produces straightforward and comprehensive test reports to reduce debugging time. View reports in Ranorex Studio, or formatted as a PDF and sent automatically by email. To get the fastest feedback, you can even view reports while testing is in progress. Choose whether or not to generate detailed logs, produce a JUnit-compatible report, or create a custom report template. Debug errors by jumping straight from the test report to the failed step in the test case. Use Ranorex predefined report levels to select messages by type such as “warning” or “error,” and include screenshots and snapshots in reports to aid in the debugging effort.

Selenium Testing Tools Cookbook is an incremental guide that will help you learn and use advanced features of Selenium WebDriver API in various situations for building reliable test automation. You will learn how to effectively use features of Selenium using simple and detailed examples. This book will also teach you best practices, design patterns, and how to extend Selenium.

BeeBills is an automated invoicing software with features designed to make the invoicing process simpler for both businesses and their consumers. You can send automatically scheduled reminders to customers to pay invoices among other features. The company is based in Norway, but the product is marketed and meant for businesses in the United States and United Kingdom. beebills.com
The example is trivial; of course you'll create a login function that you can reuse. But when we get to the nitty-gritty of the application — creating new data, editing rows and profiles, searching, and so on — it is tempting to just get the code to work. As you add new features, you copy/paste to make a new automated example. Over a period of years, you end up with a lot of copied/pasted code.

Business applications can fail when an unexpected error occurs. This error could occur due to a data error (an unexpected data input or a wrong data input), an environment error (an in frastructure related error), a programming error, a human error or a work flow error. When a business application fails one needs to fix the business application error as soon as possible so that the business users can resume their work. This work of resolving business application errors is known as business application support.

Mac users often grapple with the issue of software that is stripped down or is less intuitive than its Windows counterpart. Xero's cloud-based accounting software, which is available for both PC and Mac, is a full-featured solution that doesn't compromise on features or ease of use just because you're using a Mac. It can help you save time and simplify accounting by automating tasks and integrating with more than 600 apps. Xero also comes with 24/7 email and live chat support and outbound phone assistance at no extra cost. [Go here for a full review of Xero accounting software.]


WatiN is inspired from Watir and is a C#-developed web application testing tool. This open source tool supports web application testing for.Net programming languages. It is licensed under Apache 2.0. HTML and AJAX website testing are supported by it. It has integration with unit testing tools and helps in generating web page screenshots. On IE and Firefox, it has automated browser testing and is a local support for Page and Control model.
Check out some of the resources below or head over to our automated testing starter kit for more tips, resources, and tools for you to use to make your transformation seamless. You’ll find more information on what you should automate first, how to succeed when moving beyond manual testing, a downloadable guide to help you pick the right tool that fits your needs and an ROI calculator you can leverage to help your boss, or your team understand why automated testing is imperative.

This article features the most useful, best small business software tools that are integral to your success and easy to learn and install. We provide a curated selection of the best online small business software, from accounting, to project and email management, document storage, security software and more. This way you can get your small business running smoothly. 
Small business accounting is an area where there's still a lot of competition, which is healthy, but it makes your decision-making process harder. Consider the chart above and click through to the full reviews, take a look at the screenshots, and take advantage of the free trials offered. What you choose now may or may not be what you need in five years, but the landscape will look different by then. So pick the best match for your current circumstances and dive in!
We should be clear that automation can reduce testing time only for certain types of tests. Automating all the tests without any plan or sequence will lead to massive scripts which are heavy maintenance, fail often and need a lot of manual intervention too. Also, in constantly evolving products automation scripts may go obsolete and need some constant checks.
Over a decade of domain experience has taught us that there are some of the best automation testing tools available in the market, some of which are open and some available as commercial versions. We have the expertise to help you choose the most effective software testing tool(s) based on your specific requirements and effectively use these tools to meet your exact requirements.
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