Friendly user interface and navigation. Cloud-based accounting applications—for the most part—look great. They're not as graphically rich as some types of online services, but they don't need to be. Graphics are used where it makes sense, like for displaying charts and graphs, and for invoice forms. Navigation and data entry take their cues from desktop software, using static and drop-down lists, icons and buttons, fill-in-the-blank fields, and toolbars.
I think we can all agree that automation is a critical part of any organization's software delivery pipeline, especially if you call yourself "agile." It's pretty intuitive that if you automate testing, your release cycles are going to get shorter. "So, if that's the case," you might say, "why don't we just automate everything?" There's a good reason: automation comes with a price.

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