Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
Ranorex GUI automation projects are easy to integrate with other automation tools that your team may already be using, such as continuous integration solutions like Bamboo, issue tracking solutions like JIRA and Bugzilla, source code management tools such as Git, SVN and Microsoft Team Foundation Server, test management solutions like Jira, and load testing tools such as NeoLoad.
#4) Next on the list would be UI based tests. We can have another suite that will test purely UI based functionalities like pagination, text box character limitation, calendar button, drop downs, graphs, images and many such UI only centric features. Failure of these scripts is usually not very critical unless the UI is completely down or certain pages are not appearing as expected!
Cucumber is a tool for working with the executable specifications. The executable specifications are used for greater collaboration among IT and business teams. This tool is useful for writing acceptance tests for the web application. Cucumber offers feature files that can be used as a go-to-documents by Business Analysts, Developers, and Testers, etc. Initially, Cucumber was implemented in Ruby language but later it was extended to the Java framework.  Cucumber supports languages such as Perl, PHP, Python, Net etc.
Namely serves medium-sized businesses at 15-100 employees, and offers HR, time, payroll, benefits administration, and talent management–all in a cloud-based solution. And if your team is clueless when it comes to HR, there’s no need to hire a full-time specialist when you can contract with Namely Managed Services to give you advice and best practices.
This table-based example doesn't include if statements or for loops, and the %% sign indicates a variable that can be passed in or assigned. In the past, I have created accounts and users with a standard name, followed by a time stamp, to ensure that the users were unique for each test run. Individual functions, like search_for, followed by what to search and what to expect in the results, consist of code. Those might have if statements or loops in them, but what we expose to the customer is a straight flow.
Infusionsoft Complete manages email campaigns with a “Custom Campaign Builder” feature that can target recipients based on your contacts list. It will monitor your website, recording number of visitors, sales, and how long each visitor lingered—an invaluable wealth of information if your business is Internet-based. And if you’re not yet Internet-based but want to be, the software can help you design a landing page.
Xero is an accounting software that is largely known for having revolutionized accounting. Developed to provide the best user experience possible, the solution is easy to use, making tough accounting tasks like double bookkeeping simple even for first time users. For those who require a bookkeeper, the vendor offers certified advisors who are more than willing to assist them. The platform has gained traction in countries like the UK, US, Australia and Europe. It comes with integrations with known third-party applications and accounting tools and the software’s Express Setup feature makes set up a breeze. You can maximize the product’s potential with the assistance of its help center.
Quickbooks Online is an accounting solution specifically targeted at small businesses and freelancers as it simplifies the most complex accounting processes. It has become a popular tool among accountants, bookkeepers, small business owners and finance officers. For up to five users, all the app’s features can be accessed. However, functionalities are limited for packages with unlimited number of users. To learn more about this software and see if it matches your needs, you can easily sign up for a QuickBooks Online free trial here.
On the flip side, tests can take a while because they’re being conducted by a remote webdriver, and the reports can lack detail. If you’re setting up Appium locally, your team will have to download, install and configure the environment, and you’ll need to connect a local device – which can be a hassle. Plus, because it’s community-supported, it can be slower to pick up the latest OS developments than rivals.
Selenium is used for cross-browser testing and for web-browser test automation. To use this tool, the testers must have advanced programming skills for writing complex and advanced test scripts. These skills are required to build automation frameworks and libraries for specific testing needs. Selenium is an open source tool that is commonly used by developers and testers who are well versed with programming languages such as Java, C#, Perl, Python, Scala, Groovy, PHP & Ruby.
Selenium is perhaps the most popular automation framework that consists of many tools and plugins for Web application testing. Selenium is known for its powerful capability to support performance testing of Web applications. Selenium is a popular choice in the open-source test automation space, partly due to its large and active development and user community.
Take a step up from Google Sheets or Excel by moving your data over to a real database. In the past, databases have been the reserve of the IT team, but with tools like Airtable and Fieldbook, non-technical teams can easily get the power of relational databases to create their own tools and systems (like we did for our content asset tracking, as explained here).

Just Enough Test Automation shows test developers and users how to design, implement, and manage software test automation. Learn from authors Dan Mosley and Bruce Posey how to implement a powerful data-driven testing framework; automate unit testing, integrate testing and system/regression testing; and facilitate manual testing with automated tools.

Kathy Yakal has been annoying computer magazine editors since 1983, when she got her first technology writing job because she tagged along with her ex-husband on a job interview. She started freelancing and specializing in financial applications when PCs became financial tools for consumers and small businesses (after a stint at a high-end accounti... See Full Bio


Formerly Outright, Go Daddy Online Bookkeeping imports data from your bank, credit cards and sales accounts, such as Amazon and Etsy. It categorizes your sales and expenses, then uses this data to prepare your Schedule C taxes. You can also use this software to create, send and track invoices, accept invoice payments online and send late payment reminders. outright.com
Manual software testing is performed by a human sitting in front of a computer carefully going through application screens, trying various usage and input combinations, comparing the results to the expected behavior and recording their observations. Manual tests are repeated often during development cycles for source code changes and other situations like multiple operating environments and hardware configurations. An automated testing tool is able to playback pre-recorded and predefined actions, compare the results to the expected behavior and report the success or failure of these manual tests to a test engineer. Once automated tests are created they can easily be repeated and they can be extended to perform tasks impossible with manual testing. Because of this, savvy managers have found that automated software testing is an essential component of successful development projects.
“While using and teaching Agile practices like test-driven development (TDD) on projects in different environments, I kept coming across the same confusion and misunderstandings. Programmers wanted to know where to start, what to test and what not to test, how much to test in one go, what to call their tests, and how to understand why a test fails. [….] My response is BDD.”

With Apptivo, small businesses can connect sales, marketing, financials, procurement, and supply chain technology all in a single app. Apptivo even offers a free tier, although it’s restricted to three users and doesn’t come with all of the helpful integrations like Google Suite, Quickbooks, and Slack. Apptivo does provide invoicing and expense reporting features, but you’ll still need to purchase a separate accounting software.
We then created an extensive list of accounting software. It included software from our research as well as applications we were already familiar with and vendors who have previously pitched their software to us. We narrowed down this list based on different use-case scenarios and a wide range of criteria, which we've listed in detail below. As part of our research, we studied user reviews, watched tutorial videos and checked out customer resources offered by each vendor, such as knowledgebases, blogs and guides.

With so many options, it can be challenging for enterprise mobility teams to choose the right solution. Whether open-source or commercial, the top mobile testing tools each have their own strengths and overall benefits. But, depending on the size of the enterprise mobility team, overall skill set and available resources, some solutions may not be the right fit for all mobile developers, testers and quality assurance professionals.

Mozilla's Thunderbird (our e-mail pick; see that category below) lacks a calendar, so most business users rely on the equally free Sunbird for scheduling. It's a very straightforward application, with day, week, and month views, and even a publishing feature to enable sending your calendar to a Web site, should you wish to make it public. Get the Lightning plug-in to integrate Sunbird directly with Thunderbird. (free)

#5) We can have yet another set of tests that are simple but very laborious to be carried out manually. Tedious but simple tests are the ideal automation candidates, for example entering details of 1000 customers into the database has a simple functionality but extremely tedious to be carried out manually, such tests should be automated. If not, they mostly end up getting ignored and not tested.


Jim Hazen is an Automation Consultant and “veteran of the software testing trenches” who helps companies with test automation and performance test implementations. He has presented at multiple professional conferences, including STARWest and STPCon, and published articles in ST&QA Magazine on test automation and communication techniques for testers. You can learn more about Jim on LinkedIn.
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The takeaway is that testing is a process requiring human intervention. Bas Dijkstra, an experienced test automation consultant, describes how even the term “test automation” is flawed unless you understand what is and isn’t automated. The actual “learning, exploring, and experimenting” involved in manual, human-performed testing cannot be automated, according to Dijkstra. He writes:
On the flip side, tests can take a while because they’re being conducted by a remote webdriver, and the reports can lack detail. If you’re setting up Appium locally, your team will have to download, install and configure the environment, and you’ll need to connect a local device – which can be a hassle. Plus, because it’s community-supported, it can be slower to pick up the latest OS developments than rivals.

Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
Katalon Studio is a unique tool that is designed to be run both by automation testers and programmers and developers. There are different levels of testing skill set available, and the testing processes include the ability to automate tests across mobile applications, web services, and web applications. Katalon Studio is built on top of Appium and Selenium, and consequently offers much of the functionality of these solutions.
During a recent consulting assignment, a tester told me he spent 90 percent of his time setting up test conditions. The application allowed colleges and other large organizations to configure their workflow for payment processing. One school might set up self-service kiosks, while another might have a cash window where the teller could only authorize up to a certain dollar amount. Still others might require a manager to cancel or approve a transaction over a certain dollar amount. Some schools took certain credit cards, while others accepted cash only. To reproduce any of these conditions, the tester had to log in, create a workflow manually, and establish a set of users with the right permissions before finally doing the testing. When we talked about automation approaches, our initial conversation was about tools to drive the user interface. For example, a batch script like this:
Appium relies on a robust community of users active on GitHub to release updates or to fix any bugs. For enterprise mobility professionals, getting involved with the Appium community allows testers to contribute to Appium’s growth and development. Appium is a full-on coding solution, that can be cumbersome for some mobile testers as it is not the most user-friendly solution available today.
These days, filing cabinets are out of the question, and hoarding information on bits of paper is the fastest way to run a disorganized business…straight into the ground. Thankfully, there’s a slew of collaboration and documents apps that empowers any small business owner to find the information they need at the drop of a hat, right out of the cloud, and available on all their devices.
TestingWhiz is a test automation tool with the code-less scripting by Cygnet Infotech, a CMMi Level 3 IT solutions provider. TestingWhiz tool’s Enterprise edition offers a complete package of various automated testing solutions like web testing, software testing, database testing, API testing, mobile app testing, regression test suite maintenance, optimization, and automation, and cross-browser testing.
Unified Functional Testing (UFT) is a well-known commercial testing tool for functional testing. It provides a comprehensive feature set for API, web services, and GUI testing of desktop, web, and mobile applications across platforms. The tool has advanced image-based object recognition feature, reusable test components, and automated documentation.

Hazen uses the term “automagic” to get people to think about what their goals are for using automation tools and technology for their specific project needs. He cautions against assuming the use of automation testing tools is a cure-all or silver bullet solution. As Hazen points out, automation testing is still dependent on the people performing the testing.

The next phase in the evolution of business software is being led by the emergance of Robotic Process Automation (RPA), which involves identifying and automating highly repetitive tasks and processes, with an aim to drive operational efficiency, reduce costs and limit human error.[4] Industries that have been in the forefront of RPA adoption include the Insurance industry, Banking and Financial Services, the Legal industry and the Healthcare industry.
TestPlant eggPlant is a niche tool that is designed to model the user’s POV and activity rather than simply scripting their actions. Testers can interact with the testing product as the end users would, making it easier for testers who may not have a development or programming background. TestPlant eggPlant can be used to create test cases and scenarios without any programming and can be integrated into lab management and CI solutions.
Manage relationships with contacts, leads, customers, and vendors with Capsule. This online CRM pulls everything you know about a company or contact into one place, and gives easy access to everyone who needs it. Sales, marketing and customer success teams can easily see what their team has been doing, centralizing data and avoiding double-emailing or manual checks.
Many people have tried to make this point in different ways (e.g. this is also the quintessence of the discussion about testing vs. checking, started by James Bach and Michael Bolton). But the emotionally loaded discussions (because it is about peoples self-image and their jobs) often split discussants into two broad camps: those that think test automation is “snake oil” and should be used sparsely and with caution, and those that think it is a silver bullet and the solution to all of our quality problems. Test automation is an indispensable tool of today’s quality assurance but as every tool it can also be misused.
Automated testing is, well, automated. This differs from manual testing where a human being is responsible for single-handedly testing the functionality of the software in the way a user would. Because automated testing is done through an automation tool, less time is needed in exploratory tests and more time is needed in maintaining test scripts while increasing overall test coverage.
Sikuli is based on image recognition and has the capability of automating anything that we see on the screen. Currently, it supports desktop apps only which run on Windows, Mac or Unix/Linux. This tool is good at reproducing bugs quickly and its users have reported it to be very useful as compared other tools when you are going to automate an application which is not web-based.
What is more important is that testing is not only about finding bugs. As the Testing Manifesto from Growing Agile summarises very illustratively and to the point, testing is about getting to understand the product and the problem(s) it tries to solve and finding areas where the product or the underlying process can be improved. It is about preventing bugs, rather than finding bugs and building the best system by iteratively questioning each and every aspect and underlying assumption, rather than breaking the system. A good tester is a highly skilled professional, constantly communicating with customers, stakeholders and developers. So talking about automated testing is abstruse to the point of being comical.
Here’s a disarming stat: only 2.5% of companies finish every project they start. A Gartner report reveals that only 5% of companies use just one project management tool. This indicates a need for an “all-in-one” solution that helps employees reduce the amount of time they spend switching between apps. Here are three great solutions to get you started.
Collaborate around tasks with your team, with projects, comments, and assignments. MeisterTask is visually similar to Trello, but supports a native integration to MindMeister for fast and easy mind mapping. Its integrations with Dropbox, GitHub, Zendesk, Box, Bitbucket, and Google Drive allow you to map tasks to one another and keep you from entering data in the same place twice.
It maybe seen as a trying task but the importance of accounting can never be overstated. This necessary process has resulted in the development of accounting software, which aid accountants and bookkeepers in recording and reporting business transactions. In the olden days, these tasks were done manually with the use of bulky ledgers and journals. Thanks to accounting solutions, these processes, along with reporting tasks are now automated, eliminating the need for the consolidation of manual entries.
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