Although this a complete list of the best software for small businesses in each of these categories, there might be other options that work better for your company. Click on the category headers below for a full list of available products. For personalized recommendations based on your business needs call one of our Technology Advisors at 877-822-9526 for a free, 5-minute consultation.
With Apptivo, small businesses can connect sales, marketing, financials, procurement, and supply chain technology all in a single app. Apptivo even offers a free tier, although it’s restricted to three users and doesn’t come with all of the helpful integrations like Google Suite, Quickbooks, and Slack. Apptivo does provide invoicing and expense reporting features, but you’ll still need to purchase a separate accounting software.
QuickBooks can come up with reports on a business’ profits and losses, with a few clicks from users, allowing them to stay on top of their game. 24/7 premium support is also provided by competent personnel while adoption of high security standards help protect information. Upgrades are always available at no extra charge and can be availed easily. To make the product even better, the vendor has introduced smart search filters and automated reporting.
While programmers are waiting for feedback, they start the next thing, which leads to multitasking. Eventually, someone re-skins the user interface, and, unless there is some sort of business logic layer in the tool, all checks will fail and you will be left with no easy way to revise the system. In an attempt to just get done, teams revert to human exploration, the automation becomes even more out of date, and, eventually, it will be thrown away.
But if the company had one shared test environment where changes needed to be negotiated through change control, that might not actually save any time. We'd have a big, fat bottleneck in front of testing. As Tanya Kravtsov pointed out recently in her presentation at TestBash New York, automating the thing that is not the bottleneck creates the illusion of speed but does not actually improve speed.

Mac users often grapple with the issue of software that is stripped down or is less intuitive than its Windows counterpart. Xero's cloud-based accounting software, which is available for both PC and Mac, is a full-featured solution that doesn't compromise on features or ease of use just because you're using a Mac. It can help you save time and simplify accounting by automating tasks and integrating with more than 600 apps. Xero also comes with 24/7 email and live chat support and outbound phone assistance at no extra cost. [Go here for a full review of Xero accounting software.]
Paying bills isn't as much fun as sending out invoices, but it has to be done. You may already be managing this task through your bank's website, which may or may not excel at this service. There are few other options online for standalone bill-pay, and the ones that exist have restrictions. Bill.com rules when it comes to supporting both invoices and bills; you'll be charged $29 per user per month for payables automation only. If that's more than you want to pay, you could subscribe to Wave, which is free, and just use its bill-paying tools.

This online accounting software offers several plans, including one that is free and several that include bookkeeping services. ZipBooks uses double-entry accounting, connects to your business bank accounts and generates a variety of reports to help you manage your business. It also includes invoicing, bill payment, time and expense tracking tools. zipbooks.com
Although this a complete list of the best software for small businesses in each of these categories, there might be other options that work better for your company. Click on the category headers below for a full list of available products. For personalized recommendations based on your business needs call one of our Technology Advisors at 877-822-9526 for a free, 5-minute consultation.
But don't despair, there's a whole breed of online accounting tools made just for freelancers and sole proprietors, and we've reviewed them. The best of them are extremely affordable and offer mobile versions, integration with major banks, quarterly estimated income tax calculations, reports that make sense for very small businesses, and more. They may not offer a ton of integration with other add-ons and corporate homepages for employee access—or a bunch of other things you don't need.

Freshdesk can be purchased on its own or can be purchased along with their sales, marketing, calling, chat, and collaboration tools. The most basic customer service desk plan is free for unlimited users, but has limited capabilities. Most teams will outgrow that tier fairly quickly just based on the need for efficiency, but the rest of the tiers are fairly affordable for small businesses. Freshdesk also makes it clear that you own your data, and you can export it from their systems at any time, which means you’re not locked in once you start.

Amazon is testing delivery drones that pick up warehouse orders sorted by robots, Google is testing self-driving cars, Starbucks is testing cashier-free stores dedicated to mobile ordering and payment, and Facebook is testing a brain-computer interface that may one day translate thoughts into digital text. There are mundane versions of automation technology behind all of this testing — software automation testing. Companies use automation technology to create the software responsible for the products and services causing all the hype.
The platform offers unlimited payroll runs for W-2 workers and 1099 contract workers. You can pay workers using check or via direct deposit, for which you must pass a risk assessment. OnPay handles all your payroll tax needs. It can compute state and federal payroll taxes, manage filing of tax forms, withholding and tax payments. What makes it even better is that the vendor guarantees accuracy by taking responsibility for any tax filing errors committed by the product.
The takeaway is that testing is a process requiring human intervention. Bas Dijkstra, an experienced test automation consultant, describes how even the term “test automation” is flawed unless you understand what is and isn’t automated. The actual “learning, exploring, and experimenting” involved in manual, human-performed testing cannot be automated, according to Dijkstra. He writes:

Tosca Testsuite by Tricentis makes use of model-based test automation to automate software testing. This tool helps in planning and designing test case. It is a test data provisioning tool and helps in testing mobile apps. It has integration management and services virtualization network. Even risk coverage is there for the same. Tosca Testsuite has market leading technology which helps in achieving sustainable automation. It also helps in reducing the regression of testing from weeks to minutes.
Eventually, someone has to write the code. Even if the record/playback tool claims to be codeless, sooner or later your software will produce dates that need to be compared to today's date and formatted, and you'll need to drop down into some kind of code editor. The person writing the code is probably not a professional programmer, but even were that so, it is tempting to focus more on getting the code done than on doing it well.

Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.

Botkeeper is an accounting service that uses artificial intelligence and machine learning to automate bookkeeping, and a dedicated (human) accountant to oversee your account and handle urgent or complex issues. Businesses in any industry can use this service, and it integrates with top banks and accounting, POS and ecommerce software. Pricing is based on the number of transactions you record each month, and there's no lengthy contract. botkeeper.com


Automated software testing has long been considered critical for big software development organizations but is often thought to be too expensive or difficult for smaller companies to implement. SmartBear’s Tools are affordable enough for single developer shops and yet powerful enough that our customer list includes some of the largest and most respected companies in the world.


Drawbacks? Well, unlike some of the other automated android testing tools on our list, there’s no open source capability. To run tests, you need to connect your mobile devices via Wifi or USB, which can be tricky in certain locations, and you must install the Ranorex control app on each mobile device before you run a test on it. One final thing to note is that, unlike many rival testing tools, Ranorex does not have a device viewer when recording, so you’ll need access to the mobile device.

During my three years at Socialtext, I helped maintain a test tooling system through a user interface that was advanced for its time. O'Reilly took it as a case study in the book Beautiful Testing. The team at Socialtext uses the same framework today, although it now has several tests running at one time on Amazon's Electric Compute Cloud. Although we had a great deal of GUI-driving tests, we also had developer-facing (unit) and web services (integration) tests, a visual slideshow that testers could watch for every browser, and a strategy to explore by hand for each release. This combination of methods to reduce risk meant we found problems early.
Test automation eases this burden by automating the tracking and managing of all those testing needs, including how much of the system different tests cover and what other types of testing might be required to cover all the moving parts. In doing so, test automation goes a long way toward helping ensure that teams maintain a high standard of quality at all points along the pipeline. Additionally, it allows testers to focus more time and effort on creating effective test cases to ensure the quality of the software since they’re no longer bogged down in managing all the minutia of testing needs.
This table-based example doesn't include if statements or for loops, and the %% sign indicates a variable that can be passed in or assigned. In the past, I have created accounts and users with a standard name, followed by a time stamp, to ensure that the users were unique for each test run. Individual functions, like search_for, followed by what to search and what to expect in the results, consist of code. Those might have if statements or loops in them, but what we expose to the customer is a straight flow.
This doesn’t replace the face-to-face communication that’s a necessary part of software development. Instead, it enhances that aspect by providing another channel through which to communicate. Think of it this way – email didn’t replace the telephone; it was just an additional tool that could be used to communicate. The same holds true with tools like TestComplete by SmartBear – they’re not replacements for face-to-face communication as much as they’re ways to improve communication.
Selenium is used for cross-browser testing and for web-browser test automation. To use this tool, the testers must have advanced programming skills for writing complex and advanced test scripts. These skills are required to build automation frameworks and libraries for specific testing needs. Selenium is an open source tool that is commonly used by developers and testers who are well versed with programming languages such as Java, C#, Perl, Python, Scala, Groovy, PHP & Ruby.
Ranorex Studio produces straightforward and comprehensive test reports to reduce debugging time. View reports in Ranorex Studio, or formatted as a PDF and sent automatically by email. To get the fastest feedback, you can even view reports while testing is in progress. Choose whether or not to generate detailed logs, produce a JUnit-compatible report, or create a custom report template. Debug errors by jumping straight from the test report to the failed step in the test case. Use Ranorex predefined report levels to select messages by type such as “warning” or “error,” and include screenshots and snapshots in reports to aid in the debugging effort.
A cloud-based solution provided over Appium’s open-source system, Kobiton allows you to use real phones using its awesome feature. You can perform both mobile app testing and mobile web test runs, and flit between manual and automated options – so you can always go back to the old-fashioned hands-on method if you feel the urge. You can also build your own customised test cloud using Kobiton’s Device Lab Management feature.
Freshdesk can be purchased on its own or can be purchased along with their sales, marketing, calling, chat, and collaboration tools. The most basic customer service desk plan is free for unlimited users, but has limited capabilities. Most teams will outgrow that tier fairly quickly just based on the need for efficiency, but the rest of the tiers are fairly affordable for small businesses. Freshdesk also makes it clear that you own your data, and you can export it from their systems at any time, which means you’re not locked in once you start.
Available in both open source and commercial versions, Sahi is centered around web-based application testing. Sahi is used inside of a browser, and can record testing processes that are done against web-based applications. The browser creates an easy-to-use environment in which elements of the application can be selected and tested, and tests can be recorded and repeated for automation. Playback functionality further makes it easy to pare down to errors.
Amazon is testing delivery drones that pick up warehouse orders sorted by robots, Google is testing self-driving cars, Starbucks is testing cashier-free stores dedicated to mobile ordering and payment, and Facebook is testing a brain-computer interface that may one day translate thoughts into digital text. There are mundane versions of automation technology behind all of this testing — software automation testing. Companies use automation technology to create the software responsible for the products and services causing all the hype.
Selenium Testing Tools Cookbook is an incremental guide that will help you learn and use advanced features of Selenium WebDriver API in various situations for building reliable test automation. You will learn how to effectively use features of Selenium using simple and detailed examples. This book will also teach you best practices, design patterns, and how to extend Selenium.
No one has jumped into the desktop accounting software arena for over two decades. The survivors of what was once a crowded field have been around since the early 90s. They are QuickBooks (the desktop version), Sage 50c (which started its life as Peachtree Accounting), and AccountEdge Pro (formerly MYOB), the latter two of which are included in the table above.
Test automation tools can be expensive, and are usually employed in combination with manual testing. Test automation can be made cost-effective in the long term, especially when used repeatedly in regression testing. A good candidate for test automation is a test case for common flow of an application, as it is required to be executed (regression testing) every time an enhancement is made in the application. Test automation reduces the effort associated with manual testing. Manual effort is needed to develop and maintain automated checks, as well as reviewing test results.
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