As mentioned previously, automated testing frees you up to focus on larger issues such as customer needs, functionality and improvements. Automated testing also reduces the cost and need for multiple code revisions, so over the course of time, the investment pays out. In addition, each time the source code is modified, the software tests can be repeated. Manually repeating these tests is costly and time-consuming, but automated tests can be run over and over again at no additional cost.

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While programmers are waiting for feedback, they start the next thing, which leads to multitasking. Eventually, someone re-skins the user interface, and, unless there is some sort of business logic layer in the tool, all checks will fail and you will be left with no easy way to revise the system. In an attempt to just get done, teams revert to human exploration, the automation becomes even more out of date, and, eventually, it will be thrown away.
Building a successful automated testing strategy is tough and the approach will vary on a team-by-team basis. No team is completely identical to another. Some may consist of more manual testers than automation engineers, while some may have shifted left and depend on developers to do the heavy lifting. Budget, deadlines, application type, and development model are all factors that impact how an automated testing strategy should outlined be implemented.
Testing is a very important phase in the development process. It ensures that all the bugs are ironed out and that the product, software or hardware, is functioning as expected or as close to the target performance as possible. Even so, some tasks are too laborious to be done manually even though they are easy enough to do. This is where automated testing comes in.
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Each of the above-mentioned testing tools offers some unique features that help to improve the quality of the released software.  You can choose any of these automation testing tools based on your project requirement. Apart from these automation testing tools, you require the right test management tool to get the desired results from your software testing. ReQtest is a test management tool that is preferred by the testers across the globe as it helps them to handle testing challenges and accomplish testing objectives easily.

Those who believe they will be actively customizing their automated test environments may want to start with Selenium and customize it from there, whereas those who want to begin in a more structured test environment may be better off with one of the systems that are built on top of Selenium. Selenium can be scripted in a multitude of languages, including Java, Python, PHP, C#, and Perl.
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Many people have tried to make this point in different ways (e.g. this is also the quintessence of the discussion about testing vs. checking, started by James Bach and Michael Bolton). But the emotionally loaded discussions (because it is about peoples self-image and their jobs) often split discussants into two broad camps: those that think test automation is “snake oil” and should be used sparsely and with caution, and those that think it is a silver bullet and the solution to all of our quality problems. Test automation is an indispensable tool of today’s quality assurance but as every tool it can also be misused.
Just Enough Test Automation shows test developers and users how to design, implement, and manage software test automation. Learn from authors Dan Mosley and Bruce Posey how to implement a powerful data-driven testing framework; automate unit testing, integrate testing and system/regression testing; and facilitate manual testing with automated tools.

The move to agile has led many teams to adopt a pyramid testing strategy. The test automation pyramid strategy calls for automating tests at three different levels. Unit testing represents the base and biggest percentage of this test automation pyramid. Next comes, service layer, or API testing. And finally, GUI tests sit at the top. The pyramid looks something like this:
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