But if test automation is so limited, why do we do it in the first place? Because we have to, there is simply no other way. Because development adds up, testing doesn’t. Each iteration and release adds new features to the software (or so it should). And they need to be tested, manually. But new features also usually cause changes in the software that can break existing functionality. So existing functionality has to be tested, too. Ideally, you even want existing functionality to be tested continuously, so you recognise fast if changes break existing functionality and need some rework. But even if you only test before releases, in a team with a fixed number of developers and testers, over time, the testers are bound to fall behind. This is why at some point, testing has to be automated.
Email marketing is still a force to be reckoned with, even though it was one of the first forms of digital marketing to take off. In an age of social media, blogging and text messaging, email marketing is going strong because of the powerful results and conversion rates it gets for businesses of all types. Two email marketing services in particular are helpful to small businesses:
No one has jumped into the desktop accounting software arena for over two decades. The survivors of what was once a crowded field have been around since the early 90s. They are QuickBooks (the desktop version), Sage 50c (which started its life as Peachtree Accounting), and AccountEdge Pro (formerly MYOB), the latter two of which are included in the table above.
In this article, I'll discuss some of the best practices I discovered through on my own journey toward automation. These are practices you should consider when automating your testing cycles to make sure you build a suite of tests that work well and can be maintained throughout the life of your application. (This article is based on a presentation that can be viewed in full here.)
Ok, you may be wondering why small businesses would need an enterprise resource planning tool (ERP)–especially because these tools have enterprise right in the name, so they should be too bulky for any small business, right? Fortunately, the technology that connects huge multinational corporations has become advanced enough that it can provide the same interconnected resources to businesses on a budget. These are the best ERP solutions for small businesses.

Check out some of the resources below or head over to our automated testing starter kit for more tips, resources, and tools for you to use to make your transformation seamless. You’ll find more information on what you should automate first, how to succeed when moving beyond manual testing, a downloadable guide to help you pick the right tool that fits your needs and an ROI calculator you can leverage to help your boss, or your team understand why automated testing is imperative.
Tipalti is cloud-based accounts payable software for midsize businesses that have international suppliers, though it works with small businesses as well. It features automations for each step of the process, streamlining supplier onboarding, tax compliance, invoice management, global payments, reconciliation and reporting. It provides its users with a white-label, self-service supplier portal, and it supports payouts in 120 currencies and 190 countries. tipalti.com
Jim Hazen is an Automation Consultant and “veteran of the software testing trenches” who helps companies with test automation and performance test implementations. He has presented at multiple professional conferences, including STARWest and STPCon, and published articles in ST&QA Magazine on test automation and communication techniques for testers. You can learn more about Jim on LinkedIn.
Mac users often grapple with the issue of software that is stripped down or is less intuitive than its Windows counterpart. Xero's cloud-based accounting software, which is available for both PC and Mac, is a full-featured solution that doesn't compromise on features or ease of use just because you're using a Mac. It can help you save time and simplify accounting by automating tasks and integrating with more than 600 apps. Xero also comes with 24/7 email and live chat support and outbound phone assistance at no extra cost. [Go here for a full review of Xero accounting software.]
Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
With Vyew, anyone can host an Internet session that lets scattered colleagues work together on a project in real time. This Web conferencing platform gives you a very simple whiteboard where you can upload documents for discussion, share your desktop, or create designs from scratch. You don't even have to register to use Vyew, but if you do, you get access to VoIP and other audio services. (free for up to 20 live participants; additional services extra)

Ok, you may be wondering why small businesses would need an enterprise resource planning tool (ERP)–especially because these tools have enterprise right in the name, so they should be too bulky for any small business, right? Fortunately, the technology that connects huge multinational corporations has become advanced enough that it can provide the same interconnected resources to businesses on a budget. These are the best ERP solutions for small businesses.


Paying bills isn't as much fun as sending out invoices, but it has to be done. You may already be managing this task through your bank's website, which may or may not excel at this service. There are few other options online for standalone bill-pay, and the ones that exist have restrictions. Bill.com rules when it comes to supporting both invoices and bills; you'll be charged $29 per user per month for payables automation only. If that's more than you want to pay, you could subscribe to Wave, which is free, and just use its bill-paying tools.

Built for small businesses to enterprises, EasyForm Expense Management provides users with an easy way to control, track, and manage their expenditures to enhance their bottom line. This online expense tracking and management solution paints a clear picture on all expenses through complete visibility on expense records and various reporting tools, such as category and split reports.
Denali on-premises accounting software from Cougar Mountain Software can be used by businesses of various sizes, as it can support a business with as few as four employees up to a large business that employs 50 people in its accounting department alone. Three plans are available, plus one version design for nonprofits. Payroll processing is also available. The software is modular, allowing you to customize it with just the features you need. cougarmtn.com
As the system is cloud-based, all its features and functionalities can be accessed from any device. It is easy to set up, without the need for additional hardware or software. It caters to specific users with a variety of customization options. The accounting module, which is a key feature of the platform allows users to manage processes like accounts receivable/payable, cash flow and cost accounting, among many others.
You try to enter random data in this form which took around 20 minutes. Then you press submit. Wolla!! An error message is shown which looks like an unhandled exception. You become very happy. You proudly note down the steps and report the bug in your bug management system. Great effort, you feel really confident and energetic. You continue the testing until the day ends and find some more bugs. “Amazing first day”, you thought.
Automated testing or test automation is a method in software testing that makes use of special software tools to control the execution of tests and then compares actual test results with predicted or expected results. All of this is done automatically with little or no intervention from the test engineer. Automation is used to to add additional testing that may be too difficult to perform manually.
TestCraft is a codeless Selenium test automation platform. The revolutionary AI technology and unique visual modeling allows for faster test creation and execution while eliminating test maintenance overhead. Testers create fully automated test scenarios without coding. Customers find bugs faster, release more frequently, integrate with CI/CD and improve overall quality of their digital products.
GnuCash is free, Linux-based accounting software that has all the features small businesses need to manage their finances: income and expense tracking, double-entry accounting, financial reports and calculations, scheduled transactions, statement reconciliation, and more. It can also track bank accounts, stocks, bonds and mutual funds. In addition to Linux, GnuCash is also available for Windows, Mac and Android devices. gnucash.org
Automation frameworks provide guidelines to achieve beneficial results from test automation tools and automated testing activity. They establish a universal standard for testers to achieve the specific goals of the automated tests. The framework should be easy to maintain and easy to change. Consider dedicating the role of framework design and development to a dedicated, qualified tester. A poorly designed — or hard to maintain — framework causes problems even if you are using the right automation software tools. Poor planning and the failure to create or select the appropriate framework to guide test automation activity limits the benefits of automating tests.

Although this a complete list of the best software for small businesses in each of these categories, there might be other options that work better for your company. Click on the category headers below for a full list of available products. For personalized recommendations based on your business needs call one of our Technology Advisors at 877-822-9526 for a free, 5-minute consultation.

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