A second common type of test data is the export-to-zip/import-from-zip combination. Teams that do this create a common sample test data set, with known expected results to search, and known users. The deploy pipeline creates a sample environment with a clean database, then imports the zip file. Some of my customers who have a multitenant system, where many users share the same database, think this option isn't a realistic simulation. In that case I suggest finding a way to export, delete, and re-import by account.
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This article uses the term “tester” to refer to the person involved in testing software with automation tools. It is not meant to distinguish by job title or technical proficiency. Jim Hazen describes himself as a hybrid, or “technical tester,” because he can write test scripts and develop what he refers to as “testware.” The trend is to hire for multiple skillsets, but that does not mean the non-technical stakeholders involved in software development don’t benefit from automation testing.