Katalon Studio is a powerful test automation solution for mobile, Web, and API testing. And it is completely FREE! It provides a comprehensive set of features for test automation, including recording actions, creating test cases, generating test scripts, executing tests, reporting results, and integrating with many other tools in the software development lifecycle.

With capability and frugality firmly in mind, we rounded up 25 of our favorite software tools and Web services that we deem the best for powering small and medium-size businesses. Of course, not every business needs every type of program or service, but if your small business could use some help in any of the categories below, our list will give you a pretty good shot at picking a winner.


We are grateful that in today’s tech landscape, there are many excellent applications—either as open source or freeware—available for free. Our team believe that test automation is an essential part of creating great software; so we initially developed Katalon Studio as a tool for ourselves. Until now, it has been widely adopted by the global testing community.

“While using and teaching Agile practices like test-driven development (TDD) on projects in different environments, I kept coming across the same confusion and misunderstandings. Programmers wanted to know where to start, what to test and what not to test, how much to test in one go, what to call their tests, and how to understand why a test fails. [….] My response is BDD.”


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Top software development teams around the world rely on Smartsheet to get their products to market in record time. Software development often requires collaboration across teams and functions, and Smartsheet provides a flexible solution to accommodate the different ways people work. With multiple views - traditional Grid, Gantt, Calendar, and Card - each team can work the way they want, yet remain connected on the ultimate goal. Improve visibility into work as it’s getting done across teams with Smartsheet Sights dashboards, and improve collaboration with automated workflows. Streamline new software development efforts, accelerate time to market for product launch plans, and create and manage product roadmaps, all in one intuitive platform.
There’s nothing like having to handle several projects at the same time to test your organizational skills as a small business owner. While challenges are always good, your managing many tasks at once will only leave you drained and feeling swamped. Instead, rely on the following project management tools to ensure you can keep your project on target, and please your clients at the same time.
Zendesk offers modular service and support software that’s built for enabling customer communication. The most basic plans are priced per user so even the smallest businesses have a dedicated software for customer interactions. Track customer support tickets within an email-like interface where support teams can collaborate. You can also opt for specialized tools that centralize interactions from all over the web, making customer connections easier to manage.
Integration with complementary add-ons. The future of accounting lies in two areas: the cloud, and integration. SMBs that experience tremendous growth or increased complexity may need to move up to the next level of cloud-based financial management applications, like NetSuite or Intacct. But if a business just needs more flexibility and/or features in a particular area, like invoicing, expenses, or inventory management, there are hundreds of add-on solutions that can connect to services like QuickBooks Online and Xero.
Making the decision to purchase software can feel overwhelming for many small businesses just getting their feet under them. It’s scary to sign on to a $100 per month subscription when the ROI isn’t immediately apparent. But as technology has progressed over the past several years, sophisticated business technology has become affordable for even the smallest companies. Small business software is more accessible than ever. 
This doesn’t replace the face-to-face communication that’s a necessary part of software development. Instead, it enhances that aspect by providing another channel through which to communicate. Think of it this way – email didn’t replace the telephone; it was just an additional tool that could be used to communicate. The same holds true with tools like TestComplete by SmartBear – they’re not replacements for face-to-face communication as much as they’re ways to improve communication.
We are grateful that in today’s tech landscape, there are many excellent applications—either as open source or freeware—available for free. Our team believe that test automation is an essential part of creating great software; so we initially developed Katalon Studio as a tool for ourselves. Until now, it has been widely adopted by the global testing community.

GetResponse is best known as an email marketing platform, but they’ve expanded their offerings significantly in the past couple of years with CRM, webinars, and marketing automation tools. The GetResponse marketing automation is built around drag-and-drop workflows that you can set up to mimic customer journeys through your website and toward conversion.
Not all small businesses need the extra features and support provided with paid accounting services. Wave Financial offers free, cloud-based accounting software specifically designed for small businesses. Unlike other free accounting software programs that limit capabilities, Wave Financial offers a comprehensive set of accounting features without the monthly price tag. [Go here for a full review of Wave Financial.]
Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
The IT industry depends on similar Agile practices of different names to meet the market’s demand for their products and services. Test automation is vital to Agile and the companies using Continuous Integration and Delivery, TDD, and BDD. For the titans of technology and the IT industry at large to reap the benefits of test automation, they must rely on automation frameworks.
However, as businesses grow, they’ll likely need to implement more controls over their business processes and better alignment between information and operational technologies. At this stage, they should consider investing in business process management software to help them standardize processes and workflows for multiple departments and improve operational performance. (Not to be confused with general "business managment" software, "business process management" software carries a more specific definition and set of technical requirements. Follow the link above to read our buyer's guide and learn more.)
Freshdesk can be purchased on its own or can be purchased along with their sales, marketing, calling, chat, and collaboration tools. The most basic customer service desk plan is free for unlimited users, but has limited capabilities. Most teams will outgrow that tier fairly quickly just based on the need for efficiency, but the rest of the tiers are fairly affordable for small businesses. Freshdesk also makes it clear that you own your data, and you can export it from their systems at any time, which means you’re not locked in once you start.

So what should small businesses look for in such an app? For starters, ease-of-use, integration and security should be taken into consideration. However, what counts most is the pricing. As most of these players are on a tight budget, we recommend that they subscribe to a cloud-based solution as they provide customized processes, integrations and pricing flexibility.
You shouldn’t have to jump through hoops to be successful. We believe support should be fast, friendly, and affordable. Every TestComplete customer gets a dedicated customer success manager for comprehensive onboarding and quick support. We also offer FREE trainings for all of our automated test tools, as well as webinars on popular industry topics like automation frameworks and mobile testing. With our help, you will become an expert in test automation in no time.
A total payroll solution known for its ease-of-use, OnPay is highly-designed for small to medium-size businesses. This cloud-deployed software has the ability to streamline your payroll processes while automating tax filing and payment. You can enter payment data like tips, hours, bonuses and reimbursements easily. It can likewise manage benefits such as compensation insurance (for pay-as-you-go workers), health insurance and 401(k).
The main goal in software development processes is to satisfy customers with timely releases of software that works flawlessly. Test automation makes it possible to execute test cases during off-peak hours, and to distribute them in parallel across multiple physical or virtual servers. Automated tests complete in a fraction of the time required for manual testing, giving the team significantly faster feedback on the quality of the application and its suitability for release.

Timecamp is a one-solution-fits-all business management solution that comes with a time tracker with computer activities, productivity monitoring, attendance tracking, integrations and more. The software tracks time automatically so you don’t have to worry about spending hours on figuring out how to do it. TimeCamp offers you an intuitive interface to get your team on board effortlessly.

Quickbooks has been around forever, and for good reason. The tool scales quickly from individual freelancers to small businesses to multinational enterprises, and offers lots of great business add-ons like payroll and payroll tax preparations. The most basic plans track payments, expenses, and invoices with a full reporting suite that gives small businesses deep insight into where their money comes from and goes to.

Productivity is a rare property and skill that should never be underestimated. Often, it’s the secret ingredient that can take a small business from doing just okay to exceeding all expectations. When you know how to get things done successfully in a shorter period of time—you simply achieve more. These productivity apps are integral to small business success.


Core product functionalities such as accounting, cash management, purchasing, subscription billing and financial consolidation are present. Easier information entry and error minimization are possible with the platform’s general ledger. The system can cut down income losses and is able to effectively control margins and costs. Computing for currency difference is much easier using the solution as it offers multi-currency support. In addition, it can streamline compliance by automating sales tax management.
For the automated testing to desktop, web and mobile application by Smart Bear Software, Test Complete which is a functional testing platform is used by the people. There are certain features which Test Complete offered. They are GUI testing, Scripting Language Support such as JScript, JavaScript,  DelphiScript,  Python, C++Script & C#Script, VBScript,  etc. It is also a Test visualizer, Scripted testing system and Test recording and playback for the people. It has a quick delivery process and works without any breaks. It even works well on remote computers. This tool even helps to reduce cost which is a great benefit for the user.
To find the best accounting software for small businesses, we began by asking business owners which accounting software they use, what they love about it and what they think makes it a "perfect" accounting application. We also researched popular accounting software that frequently appeared on reputable review websites, top lists and business websites.

If you rely on G Suite as an alternative to Microsoft Office, Drive is the smart choice beacuse it seamlessly integrates with these other products. Everything both uploaded from an external source and created with G Suite is indexed and searchable from the same toolbar, making it easy to always find what you need. For free users, Google Drive offers 10GB of space.
Environment issues aside, automated checks that need to be run by hand create a drain on the team. Most teams we work with tend to want to just get started by running automated checks by hand. I suggest a different approach: Start with one check that runs end-to-end, through the continuous integration server, running on every build. Add additional scripts to that slowly, carefully, and with intention. Instead of trying to automate 100%, recognize that tooling creates drag and maintenance cost. Strive instead to automate the most powerful examples.
An image-based automated functional testing tool that enables testers to interact with AUT the same way end users do. TestPlant eggPlant is completely different from traditional testing tools in its approach: modeling user’s point of view rather instead of the test scripts view often seen by testers. This allows testers with less programming skills to learn and apply test automation intuitively. The tool supports various platforms like Web, mobile, and POS systems. It offers lab management and CI integration as well.
Chandra Kandukuri is a Technical Test Lead at Microsoft with more than 16 years of software development experience in multiple environments, developing automation frameworks and tools. He advocates the use of TDD and dedicating the time and resources to do it well. Although it is relatively uncommon to see teams utilize TDD in his experience, Kandukuri recommends the method with automated software testing because of the positive teamwork habits it can promote.
Telerik TestStudio offers perfect solution to automate desktop, web, and mobile application testing which includes UI, load, and performance testing. There are many programming languages which are supported by Telerik TestStudio. They are AJAX, HTML, ASP.NET, Silverlight, JavaScript, WPF, and MVC. It has integration with Visual Basic Studio 2010 and 2012. This tool supports cross-browser testing and has the feature of working manually as well. It has record and playback and has integration with bug tracking tools.
However, actually building automated tests for web applications can be challenging because the user interface of your application might change regularly, because of incompatibilities between browsers and because you usually need to support various server or client platforms. The following tools make it easier to build and execute automated tests for your web application.
Manual testing can be mundane, error-prone and even exasperating. Frequent repetition of the same test cases with only slight changes in data values is laborious and time-consuming. Test automation alleviates testers’ frustration with low-level, repetitive testing while increasing the repeatability and accuracy of these tests. Automation enables testers to focus on more challenging and rewarding work such as risk analysis and exploratory testing.
An important part of UI testing is verifying typical use cases. For example, a typical use case for a hotel booking website includes searching for an available room, selecting one, entering reservation details, and confirming the booking. When the test should be successful for the data values provided, it is called a “happy path scenario.” Functional testing also validates the behavior of the application when no rooms are available for the desired date (the “sad path”) as well as when the user enters out-of-range dates for a reservation or an invalid credit card number (the “bad path”). Ranorex Studio’s data-driven testing automates the process of repeating a test for multiple data values so you can effortlessly cover the happy path, sad path, and bad path. Data values can be retrieved from an internal data table, external Excel file or SQL table. Since the test data is stored separately from the test procedure, adding or changing scenarios is a snap. For more complex scenarios, Ranorex Studio supports local and global parameters, keyword-driven testing, and conditional test execution.
While programmers are waiting for feedback, they start the next thing, which leads to multitasking. Eventually, someone re-skins the user interface, and, unless there is some sort of business logic layer in the tool, all checks will fail and you will be left with no easy way to revise the system. In an attempt to just get done, teams revert to human exploration, the automation becomes even more out of date, and, eventually, it will be thrown away.
The increased demand for automation is trending in our software testing industry, as well. If you check out any software or application testing communities (i.e., uTest, Quora, etc.), you will find software testers urging for various tools that can be helpful in their day to day testing activities, whether it is for desktop testing, web testing, browser testing, regression testing, web services and API testing, and many more.
Infusionsoft Complete can track up to 10,000 contacts for you, but Infusionsoft also offers less complex programs that accommodate less if you don’t need this capacity. You can live-record interactions with clients or customers and incorporate comments or details regarding how “hot” they are, as well as their preferences or quirks. You or an employee can call up the file before meeting with someone and get a quick rundown of what you can expect.

Automation frameworks provide guidelines to achieve beneficial results from test automation tools and automated testing activity. They establish a universal standard for testers to achieve the specific goals of the automated tests. The framework should be easy to maintain and easy to change. Consider dedicating the role of framework design and development to a dedicated, qualified tester. A poorly designed — or hard to maintain — framework causes problems even if you are using the right automation software tools. Poor planning and the failure to create or select the appropriate framework to guide test automation activity limits the benefits of automating tests.

Timecamp is a one-solution-fits-all business management solution that comes with a time tracker with computer activities, productivity monitoring, attendance tracking, integrations and more. The software tracks time automatically so you don’t have to worry about spending hours on figuring out how to do it. TimeCamp offers you an intuitive interface to get your team on board effortlessly.
Unlike many accounting software products that limit transactions unless you purchase a more expensive package, FreeAgent is a cloud-based program that supports unlimited users, clients and invoices for one monthly price. It also has a project management feature to help you keep track of billable hours and expenses. FreeAgent is best for freelancers, consultants and other project-based businesses. freeagent.com
Bugfender does not require any physical installation – it can be simply loaded onto any user’s device, even if it’s an obscure model you’ve never heard of. It logs 24-7, so you don’t just get crash reports – you get a forensic view under the hood of your application, even when things are running smoothly, and you get a breakdown of all the devices using your product, which is great for customer service.
GnuCash is free, Linux-based accounting software that has all the features small businesses need to manage their finances: income and expense tracking, double-entry accounting, financial reports and calculations, scheduled transactions, statement reconciliation, and more. It can also track bank accounts, stocks, bonds and mutual funds. In addition to Linux, GnuCash is also available for Windows, Mac and Android devices. gnucash.org
Ranorex Studio tools have the features that QA teams need to maintain consistent testing performance and deliver timely feedback about the quality of your application. Whether your team is testing software designed for desktop, web, or mobile devices, you can improve your software testing processes by downloading a free, 30-day trial of Ranorex Studio. Or, contact a member of our sales team for more information.
This table-based example doesn't include if statements or for loops, and the %% sign indicates a variable that can be passed in or assigned. In the past, I have created accounts and users with a standard name, followed by a time stamp, to ensure that the users were unique for each test run. Individual functions, like search_for, followed by what to search and what to expect in the results, consist of code. Those might have if statements or loops in them, but what we expose to the customer is a straight flow.

This article uses the term “tester” to refer to the person involved in testing software with automation tools. It is not meant to distinguish by job title or technical proficiency. Jim Hazen describes himself as a hybrid, or “technical tester,” because he can write test scripts and develop what he refers to as “testware.” The trend is to hire for multiple skillsets, but that does not mean the non-technical stakeholders involved in software development don’t benefit from automation testing.


The takeaway is that testing is a process requiring human intervention. Bas Dijkstra, an experienced test automation consultant, describes how even the term “test automation” is flawed unless you understand what is and isn’t automated. The actual “learning, exploring, and experimenting” involved in manual, human-performed testing cannot be automated, according to Dijkstra. He writes:
Available in both open source and commercial versions, Sahi is centered around web-based application testing. Sahi is used inside of a browser, and can record testing processes that are done against web-based applications. The browser creates an easy-to-use environment in which elements of the application can be selected and tested, and tests can be recorded and repeated for automation. Playback functionality further makes it easy to pare down to errors.

Fundraising software is a variety of tools developed to make fundraising efficient, effective and easier for your organization and donors. This is utilized by organizations to streamline fundraising efforts and ease logistical challenges to focus on establishing stronger donor relationships and driving more donations. It comes in various types depending on the campaigns you are…


Environment issues aside, automated checks that need to be run by hand create a drain on the team. Most teams we work with tend to want to just get started by running automated checks by hand. I suggest a different approach: Start with one check that runs end-to-end, through the continuous integration server, running on every build. Add additional scripts to that slowly, carefully, and with intention. Instead of trying to automate 100%, recognize that tooling creates drag and maintenance cost. Strive instead to automate the most powerful examples.
Over a decade of domain experience has taught us that there are some of the best automation testing tools available in the market, some of which are open and some available as commercial versions. We have the expertise to help you choose the most effective software testing tool(s) based on your specific requirements and effectively use these tools to meet your exact requirements.

Instead of creating the "tests" at the end, I suggest starting with examples at the beginning that can be run by a human or a software system. Get the programmer, tester, and product owner in a room to talk about what they need to be successful, to create examples, to define what the automation strategy will be, and to create a shared understanding to reduce failure demand. My preference is to do this at the story level — what some might call a minimum marketable feature — which requires a half-day to a week of work. George Dinwiddie, an agile coach in Maryland, popularized the term "the three amigos" for this style of work, referring to the programmer, tester, and analyst in these roles. Another term for the concept is acceptance test-driven development.


Cucumber is a tool for working with the executable specifications. The executable specifications are used for greater collaboration among IT and business teams. This tool is useful for writing acceptance tests for the web application. Cucumber offers feature files that can be used as a go-to-documents by Business Analysts, Developers, and Testers, etc. Initially, Cucumber was implemented in Ruby language but later it was extended to the Java framework.  Cucumber supports languages such as Perl, PHP, Python, Net etc.
The use of GUI applications introduced the first generation of automated test tools capable of performing record and playback functions. Testers continued to write down scenarios and test scripts, but the widespread use of GUI meant that users of an application now had multiple ways to interact with the software. Testers had to overcome this scenario, and the evolution of test automation tools gained momentum.
Trello gives teams a visual way to collaborate over tasks, projects, approval flows, or the next big idea. It is based on one of the most efficient methodologies ever conceived — Lean. Lean and kanban (lean’s visual project management system) was used by Toyota manufacturers to manage projects as early as the 1960s. Trello is totally free for as many cards, lists and comments as you like.
It is exactly SMB-friendly accounting systems that invest the most in efficient billing & invoicing technology, as larger companies are usually looking at tools they can integrate with their bank service providers, and handle payments from their original accounts. The challenge is, as you noticed, to get a standalone and restrictions-free product, or at least one where you don’t have to pay recurring fees each time you cross a predetermined limit.
An image-based automated functional testing tool that enables testers to interact with AUT the same way end users do. TestPlant eggPlant is completely different from traditional testing tools in its approach: modeling user’s point of view rather instead of the test scripts view often seen by testers. This allows testers with less programming skills to learn and apply test automation intuitively. The tool supports various platforms like Web, mobile, and POS systems. It offers lab management and CI integration as well.
FreeAgent is a feature-rich, cloud-hosted accounting platform intended to help small businesses and freelancers. It is relied upon by more than 60,000 businesses with its ability to bring together and manage all aspects of financial operation. The software comes with an array of tools designed to let you efficiently manage all important financial tasks and processes such as payrolls, taxes, expenses, estimates and invoices, bank transactions, cash flows, time tracking, and your project’s financial performance.
“There are millions of regression tests for a Windows 10 release. For example, if you plan 10 new features, five [of those 10] are critical and a priority. These test cases will be the criteria used to release the software. You build from that progress. So on the next release, you have new features, 10 are determined critical for testing. So it keeps adding, now you have 15 regression tests being automated to keep up with the release schedules.”
Although all accounting software products have invoicing tools, FreshBooks' are incredibly easy to use. The WYSIWYG format is intuitive, and with just a few clicks you can add billable time and expenses, customize the look of the invoice and set up recurring invoices, automatic payment reminders and late fees. This accounting software connects to your bank, generates several reports, tracks time and helps you manage projects. [Go here for a full review of FreshBooks.]
With KashFlow accounting software for small businesses, you can invoice your customers, reconcile bank transactions, accept invoice payments online and generate more than 50 reports. The software includes a mobile app for Android and iOS, and integrations are available. It can be used by businesses in many countries, including the U.S., but its payroll features are exclusive to U.K.-based businesses. kashflow.com
A variation on this type of tool is for testing of web sites. Here, the "interface" is the web page. However, such a framework utilizes entirely different techniques because it is rendering HTML and listening to DOM Events instead of operating system events. Headless browsers or solutions based on Selenium Web Driver are normally used for this purpose.[6][7][8]
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