Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.

Test automation tools can be expensive, and are usually employed in combination with manual testing. Test automation can be made cost-effective in the long term, especially when used repeatedly in regression testing. A good candidate for test automation is a test case for common flow of an application, as it is required to be executed (regression testing) every time an enhancement is made in the application. Test automation reduces the effort associated with manual testing. Manual effort is needed to develop and maintain automated checks, as well as reviewing test results.

If any similar business application errors occurred in the past then the issue resolution steps are retrieved from the support knowledge base and the error is resolved using those steps. If it is a new support error, then new issue resolution steps are created and the error is resolved. The new support error resolution steps are recorded in the knowledge base for future use. For major business application errors (critical infrastructure or application failures), a phone conference call is initiated and all required support persons/teams join the call and they all work together to resolve the error.
Known for its ease-of-use, FinancialForce Accounting for Salesforce is a robust accounting software that is highly-recommended for small and large businesses. As it is cloud-based users are bound to boost operation efficiency at very minimal cost. A key feature is the Salesforce Accounting application, which is capable of doing tasks far beyond bookkeeping and processing transactions.
QuickBooks offers literally hundreds of templates for almost any report you could conceivably need.  Invoicing? You got it. Accounts payable? Not a problem. Inventory? Check. Time tracking? Yes. QuickBooks will manage your contacts and handle tax issues, forms and returns. It will create a budget for you and do your payroll — although the payroll feature is an add-on that costs a little extra. QuickBooks does pretty much everything except drive you to work.
Another problem with test tooling, one that's more subtle, especially in user interface testing, is that it doesn't happen until the entire system is deployed. To create an automated test, someone must code, or at least record, all the actions. Along the way, things won't work, and there will be initial bugs that get reported back to the programmers. Eventually, you get a clean test run, days after the story is first coded. But once the test runs, it only has value in the event of some regression, where something that worked yesterday doesn't work today.

GitHub’s major competitor is Bitbucket, an Atlassian product that has deep integrations with JIRA, Confluence, and Trello. For up to 10 users, Bitbucket is cheaper. When you hit 10+, it’s more expensive but may work out as cheaper for large enterprises. Also, if your company is looking to spark interest in the open source community, there’s no bigger audience than GitHub’s.
Quickbooks has been around forever, and for good reason. The tool scales quickly from individual freelancers to small businesses to multinational enterprises, and offers lots of great business add-ons like payroll and payroll tax preparations. The most basic plans track payments, expenses, and invoices with a full reporting suite that gives small businesses deep insight into where their money comes from and goes to.

Bottom Line Accounting is desktop accounting software for PCs. The software is module-based, allowing you to customize it to suit your business's needs. The basic kit has general ledger, bank reconciliation and financial utilities modules. You can also add modules for accounts receivable, accounts payable, inventory and point of sale, purchase order and payroll. bottomlineaccounting.net/


The open source Cypress Test Runner is architected to handle modern JavaScript frameworks especially well. The Cypress Dashboard Service is an optional web-based companion to the Test Runner. The Dashboard records tests run in Continuous Integration so the developer can understand failures, share results with their team, and optimize test runs. The Dashboard is sold as a SaaS service.
The method or process being used to implement automation is called a test automation framework. Several frameworks have been implemented over the years by commercial vendors and testing organizations. Automating tests with commercial off-the-shelf (COTS) or open source software can be complicated, however, because they almost always require customization. In many organizations, automation is only implemented when it has been determined that the manual testing program is not meeting expectations and it is not possible to bring in more human testers.
However, as businesses grow, they’ll likely need to implement more controls over their business processes and better alignment between information and operational technologies. At this stage, they should consider investing in business process management software to help them standardize processes and workflows for multiple departments and improve operational performance. (Not to be confused with general "business managment" software, "business process management" software carries a more specific definition and set of technical requirements. Follow the link above to read our buyer's guide and learn more.)
Even the very smallest businesses need to keep track of their money, from payroll to taxes. In fact, many operate so close to the bone that every dollar is critical. Very small businesses and freelancers need accounting software at least as much as their larger counterparts. The problem is, what they need and what a bigger business needs are not the same thing at all. If you're a freelancer, contractor, or sole proprietor and you've tried a cloud-based accounting solution aimed at larger businesses in the past, you may have found that you're paying more than you want to for features that you don't really need. And maybe you went back to the old tried-and-true methods of keeping your books in a spreadsheet, or even in actual, literal books—made out of paper! It's easy to understand how that could happen, but it's a shame in this day and age not to take advantage of best-of-breed accounting software, wizard-based simplicity, access from anywhere, and the safety of an offsite backup.

Robot Framework is an open-source automation framework that implements the keyword-driven approach for acceptance testing and acceptance test-driven development (ATDD). Robot Framework provides frameworks for different test automation needs. But its test capability can be further extended by implementing additional test libraries using Python and Java. Selenium WebDriver is a popular external library used in Robot Framework.
Kathy Yakal has been annoying computer magazine editors since 1983, when she got her first technology writing job because she tagged along with her ex-husband on a job interview. She started freelancing and specializing in financial applications when PCs became financial tools for consumers and small businesses (after a stint at a high-end accounti... See Full Bio
Over a decade of domain experience has taught us that there are some of the best automation testing tools available in the market, some of which are open and some available as commercial versions. We have the expertise to help you choose the most effective software testing tool(s) based on your specific requirements and effectively use these tools to meet your exact requirements.
Test automation helps in reducing regression testing time and cutting down the time to market with significant cost savings on a long-term basis. However, a clear automation strategy and roadmap are key to ensuring the right return on investment on your automation initiatives. With disparate application architecture, multiple environments, third-party integrations and multiple user devices, a standardized and consistent automation approach is needed to ensure high reusability, ease of maintenance and lower upfront costs.
Robot Framework is an open-source automation framework that implements the keyword-driven approach for acceptance testing and acceptance test-driven development (ATDD). Robot Framework provides frameworks for different test automation needs. But its test capability can be further extended by implementing additional test libraries using Python and Java. Selenium WebDriver is a popular external library used in Robot Framework.
Alan Page is an author with more than two decades of experience in software testing roles, the majority spent in various roles at Microsoft. He offers another perspective on the importance of distinguishing automated and manual testing. In “The A Word,” an ebook compilation of his blog posts on automation, Page mentions that most of his commentary on automation focuses on the “abuse and misuse” of automation in software testing and development. He is skeptical of replacing manual testing activity with test automation, as you can see from the his Twitter feed:

Another problem with test tooling, one that's more subtle, especially in user interface testing, is that it doesn't happen until the entire system is deployed. To create an automated test, someone must code, or at least record, all the actions. Along the way, things won't work, and there will be initial bugs that get reported back to the programmers. Eventually, you get a clean test run, days after the story is first coded. But once the test runs, it only has value in the event of some regression, where something that worked yesterday doesn't work today.
Our pick for the best accounting software, Intuit's QuickBooks Online works for all types of small businesses. With three small business plans, plus a self-employed plan for freelancers and independent contractors, it's a top choice for your business whether you're just starting out and need basic accounting features or you're a growing or established business and need software with advanced accounting capabilities. Read our full review here. quickbooks.com
With EasyForm Expense Management, employees will no longer have to physically submit expense reports. Users can take a snapshot of their receipts and easily upload them alongside their expense claims. Thereafter, managers can quickly approve or reject expense claims based on acquired data and audits. The software also utilizes GPS technology for reconciling travel-related expenses by tracking distance traveled during a business trip. Its travel intelligence capability also provides useful insights on how to better optimize one’s cost and spend.
Considering all of its shortcomings, we are lucky that testing existing functionality isn’t really testing. As we said before, real testing is questioning each and every aspect and underlying assumption of the product. Existing functionality has already endured that sort of testing. Although it might be necessary to re-evaluate assumptions that were considered valid at the time of testing, this is typically not necessary before every release and certainly not continuously. Testing existing functionality is not really testing. It is called regression testing, and although it sounds the same, regression testing is to testing like pet is to carpet—not at all related. The goal of regression testing is merely to recheck that existing functionality still works as it did at the time of the actual testing. So regression testing is about controlling the changes of the behaviour of the software. In that regard it has more to do with version control than with testing. In fact, one could say that regression testing is the missing link between controlling changes of the static properties of the software (configuration and code) and controlling changes of the dynamic properties of the software (the look and behaviour). Automated tests simply pin those dynamic properties down and transform them to a static artefact (e.g. a test script), which again can be governed by current version control systems.
Selenium is used for cross-browser testing and for web-browser test automation. To use this tool, the testers must have advanced programming skills for writing complex and advanced test scripts. These skills are required to build automation frameworks and libraries for specific testing needs. Selenium is an open source tool that is commonly used by developers and testers who are well versed with programming languages such as Java, C#, Perl, Python, Scala, Groovy, PHP & Ruby.
With EasyForm Expense Management, employees will no longer have to physically submit expense reports. Users can take a snapshot of their receipts and easily upload them alongside their expense claims. Thereafter, managers can quickly approve or reject expense claims based on acquired data and audits. The software also utilizes GPS technology for reconciling travel-related expenses by tracking distance traveled during a business trip. Its travel intelligence capability also provides useful insights on how to better optimize one’s cost and spend.
Fundraising software is a variety of tools developed to make fundraising efficient, effective and easier for your organization and donors. This is utilized by organizations to streamline fundraising efforts and ease logistical challenges to focus on establishing stronger donor relationships and driving more donations. It comes in various types depending on the campaigns you are…
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