Jim Hazen is an Automation Consultant and “veteran of the software testing trenches” who helps companies with test automation and performance test implementations. He has presented at multiple professional conferences, including STARWest and STPCon, and published articles in ST&QA Magazine on test automation and communication techniques for testers. You can learn more about Jim on LinkedIn.
Zendesk offers modular service and support software that’s built for enabling customer communication. The most basic plans are priced per user so even the smallest businesses have a dedicated software for customer interactions. Track customer support tickets within an email-like interface where support teams can collaborate. You can also opt for specialized tools that centralize interactions from all over the web, making customer connections easier to manage.
Odoo is an all-in-one business management software that offers a range of business applications which forms a complete suite of enterprise management applications. It covers CRM, eCommerce, accounting, inventory, sales, and project management. Odoo apps are perfectly integrated with each other, allowing you to fully automate your business processes.

Mobile versions. Because cloud-based accounting applications support anytime, anywhere access to financial data, their developers have made at least a subset of the main site's features available on smartphones and tablets. Kashoo was the first to build an iPad app, and One Up was actually developed for mobile use and only later made available through web browsers.

TestComplete by SmartBear is a powerful commercial testing tool for web, mobile, and desktop testing. TestComplete supports various scripting languages such as JavaScript, VBScript, Python, and C++Script. Like Katalon Studio, testers can perform keyword-driven and data-driven testing with TestComplete. The tool also offers an easy-to-use record and playback feature.
The larger group contains web-based solutions that would be suitable for more complex small businesses, companies that want an application compliant with double-entry accounting rules. Each offers a core set of features that includes a chart of accounts; customer, vendor, and item records; income and expense tracking; forms like quotes and invoices; and reports.
There’s no clean way to pigeonhole Airtable. It is technically a database, but can be used for data visualization, project management, task management, calendars, and planning. All of these tasks work better in Airtable if you store your data (customers, email subscribers, financial metrics) there, because any tasks, projects or events can be linked to assets.
If any similar business application errors occurred in the past then the issue resolution steps are retrieved from the support knowledge base and the error is resolved using those steps. If it is a new support error, then new issue resolution steps are created and the error is resolved. The new support error resolution steps are recorded in the knowledge base for future use. For major business application errors (critical infrastructure or application failures), a phone conference call is initiated and all required support persons/teams join the call and they all work together to resolve the error.
The medium size, or small and medium-sized enterprise (SME), has a broader range of software applications, ranging from accounting, groupware, customer relationship management, human resource management systems, outsourcing relationship management, loan origination software, shopping cart software, field service software, and other productivity enhancing applications.
Though you can still read reviews of them here, three of the small business accounting applications we covered do not appear in the features matrix because they're not quite as mature as the ones that are posted here. Sage One Accounting was developed by Sage, a global software company that sells a diverse family of accounting solutions, both desktop and cloud-based. WorkingPoint is still missing some functionality offered by its competitors, such as mobile access and integration with related apps. ZipBooks is the newest; it had the thinnest feature set when we reviewed it, but it's growing rapidly.

A favorite among small business owners, FreshBooks offers one of the most user-friendly, cloud-based accounting applications for nonaccountants. It's also our top pick for the best accounting app for iOS and Android devices because of the wide range of accounting tasks you can perform on the go, such as invoicing, time tracking and managing expenses. Read our full review here. freshbooks.com
Infusionsoft Complete manages email campaigns with a “Custom Campaign Builder” feature that can target recipients based on your contacts list. It will monitor your website, recording number of visitors, sales, and how long each visitor lingered—an invaluable wealth of information if your business is Internet-based. And if you’re not yet Internet-based but want to be, the software can help you design a landing page.
An image-based automated functional testing tool that enables testers to interact with AUT the same way end users do. TestPlant eggPlant is completely different from traditional testing tools in its approach: modeling user’s point of view rather instead of the test scripts view often seen by testers. This allows testers with less programming skills to learn and apply test automation intuitively. The tool supports various platforms like Web, mobile, and POS systems. It offers lab management and CI integration as well.

See below for a list of popular unit testing frameworks and tools for major platforms and programming languages. These frameworks can be used by programmers to test specific functionality in libraries and applications. Unit tests can then be used to automatically test new versions and builds as part of an automated build system or deployment process.
This table-based example doesn't include if statements or for loops, and the %% sign indicates a variable that can be passed in or assigned. In the past, I have created accounts and users with a standard name, followed by a time stamp, to ensure that the users were unique for each test run. Individual functions, like search_for, followed by what to search and what to expect in the results, consist of code. Those might have if statements or loops in them, but what we expose to the customer is a straight flow.
So what should small businesses look for in such an app? For starters, ease-of-use, integration and security should be taken into consideration. However, what counts most is the pricing. As most of these players are on a tight budget, we recommend that they subscribe to a cloud-based solution as they provide customized processes, integrations and pricing flexibility.
You can buy the QuickBooks disc for a “one-time” cost or download the super-duper version for some more dough, but you’ll probably end up footing the bill for upgrades in future years (and the upgrades cost almost as much as the original software). And some of the software’s features and reports just aren’t necessary for small businesses, so you might end up with a lot you can’t use. QuickBooks Pro accommodates up to three users, but the second two will cost you extra, too. It’s only compatible with Windows.
Robotium android automated testing can be performed on several different devices simultaneously, and the tests can run on either an emulator or the real thing. They are also renowned for being extremely robust, because Robotium recognises UI elements by their internal code reference; if you’ve built your product using Java, you can combine Robotium with the JUnit test framework for even stronger results. Yet perhaps the coolest thing of all is Robotium can simulate ordinary user behaviour, like touching, clicking and typing text.
As a freelance accountant I’d say it is not as easy to take advantage of SMB tools as their vendors like to put it. As a matter of fact, I’ve tried several of those myself, but still had to work around them to make sense of my data, and they didn’t get much further than spreadsheets, to be honest. Does any of these systems actually fit sole accountants?

The software allows you to create, send, and track invoices; monitor expenses by simply taking a photo of your receipt and uploading it to the system; keep time records using a built-in stopwatch; and link to bank accounts with transactions imported automatically into the platform. The dashboard gives you full visibility over your business’ income, cash flows, expenses, profitability, and receivables.


Software tests have to be repeated often during development cycles to ensure quality. Every time source code is modified software tests should be repeated. For each release of the software it may be tested on all supported operating systems and hardware configurations. Manually repeating these tests is costly and time consuming. Once created, automated tests can be run over and over again at no additional cost and they are much faster than manual tests. Automated software testing can reduce the time to run repetitive tests from days to hours. A time savings that translates directly into cost savings.
Bench is an online platform that provides bookkeeping software and services to small businesses. The company estimates that its AI-enabled platform can automate 75 percent of a bookkeeper's typical tasks. It syncs with your business bank and credit card accounts, provides monthly financial statements with visual reports, and offers support to your CPA at tax season. When you have questions about your finances, you can contact your dedicated bookkeeper and receive a response within one business day. bench.co
Ranorex Studio tools have the features that QA teams need to maintain consistent testing performance and deliver timely feedback about the quality of your application. Whether your team is testing software designed for desktop, web, or mobile devices, you can improve your software testing processes by downloading a free, 30-day trial of Ranorex Studio. Or, contact a member of our sales team for more information.
Test automation tools can be expensive, and are usually employed in combination with manual testing. Test automation can be made cost-effective in the long term, especially when used repeatedly in regression testing. A good candidate for test automation is a test case for common flow of an application, as it is required to be executed (regression testing) every time an enhancement is made in the application. Test automation reduces the effort associated with manual testing. Manual effort is needed to develop and maintain automated checks, as well as reviewing test results.
Many companies may need to use multiple automated products, with some being used for user experience, others being used for data validation. Others are used as an all-purpose repetitive testing tool. There are free trials available for many of the products listed above, so that your business can see how each solution would fit into its existing workflow and development pipeline.

This doesn’t replace the face-to-face communication that’s a necessary part of software development. Instead, it enhances that aspect by providing another channel through which to communicate. Think of it this way – email didn’t replace the telephone; it was just an additional tool that could be used to communicate. The same holds true with tools like TestComplete by SmartBear – they’re not replacements for face-to-face communication as much as they’re ways to improve communication.
In my organization, we've taken automation to the extreme, and we automate every test we believe will yield a good ROI. Usually, this means we run automation tests on all delivered features at both sanity and end-to-end levels. This way, we achieve 90 percent coverage while also maintaining and growing our test automation suite at all stages of the application lifecycle.

Selenium is possibly the most popular open-source test automation framework for Web applications. Being originated in the 2000s and evolved over a decade, Selenium has been an automation framework of choice for Web automation testers, especially for those who possess advanced programming and scripting skills. Selenium has become a core framework for other open-source test automation tools such as Katalon Studio, Watir, Protractor, and Robot Framework.
Security matters are among our prioritized criteria when comparing and listing suggestions, and they played a role when picking the 5 products above. They all use bank-grade data encryption technology and comply with leading safety regulations, and will assume full responsibility on eventual safety breaches as soon as you become their client. With data being hosted in cloud, and accessible only with valid credentials, you won’t risk losing it even if something happens to your device. With locally hosted solutions, however, you will need a dedicated team to work around your security network, and to keep an eye 24/7 to prevent a crash or an intruder.
AccountEdge Pro does more than accounting. It features DIY or outsourced payroll services so you can link accounting to payroll, pay your employees (including direct deposit), track time and prepare payroll taxes. Retailers will also enjoy its inventory-management suite, which integrates with the popular ecommerce platform Shopify. AccountEdge Pro is available on Mac and Windows. Mobile and cloud companion apps are also available. accountedge.com/pro
Watir which is pronounced as water is another tool (Ruby libraries) to automate web browsers. Ruby enables connection to databases, reads files, export XML, etc., and also structures your code as reusable libraries. And moreover, it is an open source library, which gives you the flexibility of automation. Watir lets you write tests that are easy to maintain and flexible.
We then created an extensive list of accounting software. It included software from our research as well as applications we were already familiar with and vendors who have previously pitched their software to us. We narrowed down this list based on different use-case scenarios and a wide range of criteria, which we've listed in detail below. As part of our research, we studied user reviews, watched tutorial videos and checked out customer resources offered by each vendor, such as knowledgebases, blogs and guides.
If you are looking for a software that offers a complete suite of management, collaboration, and communication tools, then Bitrix24 could be the ideal choice for your business. It is a complete business management software that takes care of your tasks and projects to document management along with real-time communication tools from video conferencing to group chat.
The medium size, or small and medium-sized enterprise (SME), has a broader range of software applications, ranging from accounting, groupware, customer relationship management, human resource management systems, outsourcing relationship management, loan origination software, shopping cart software, field service software, and other productivity enhancing applications.
An image-based automated functional testing tool that enables testers to interact with AUT the same way end users do. TestPlant eggPlant is completely different from traditional testing tools in its approach: modeling user’s point of view rather instead of the test scripts view often seen by testers. This allows testers with less programming skills to learn and apply test automation intuitively. The tool supports various platforms like Web, mobile, and POS systems. It offers lab management and CI integration as well.

This table-based example doesn't include if statements or for loops, and the %% sign indicates a variable that can be passed in or assigned. In the past, I have created accounts and users with a standard name, followed by a time stamp, to ensure that the users were unique for each test run. Individual functions, like search_for, followed by what to search and what to expect in the results, consist of code. Those might have if statements or loops in them, but what we expose to the customer is a straight flow.
Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.

Productivity is a rare property and skill that should never be underestimated. Often, it’s the secret ingredient that can take a small business from doing just okay to exceeding all expectations. When you know how to get things done successfully in a shorter period of time—you simply achieve more. These productivity apps are integral to small business success.

Sage 50cloud is an online accounting solution designed to help small and medium-sized businesses manage their financials and stay compliant with taxes and reporting requirements. It comes with all essential features expected of a best-in-class accounting platform such as taxes, inventory, budgeting, cash flow, and invoicing. In addition, you get a wide range of add-ons including credit card processing, HR/payroll, POS, e-commerce, data management and more.  With its mobile capability, you can make payments on-the-go and bill customers, and provide your accountants real-time access to accounting books. You can easily sign up for a Sage 50cloud free trial here and get to know the features firsthand at no cost and without commitment.
API testing is also being widely used by software testers due to the difficulty of creating and maintaining GUI-based automation testing. It involves directly testing APIs as part of integration testing, to determine if they meet expectations for functionality, reliability, performance, and security.[10] Since APIs lack a GUI, API testing is performed at the message layer.[11] API testing is considered critical when an API serves as the primary interface to application logic since GUI tests can be difficult to maintain with the short release cycles and frequent changes commonly used with agile software development and DevOps.[12][13]
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