Email marketing is still a force to be reckoned with, even though it was one of the first forms of digital marketing to take off. In an age of social media, blogging and text messaging, email marketing is going strong because of the powerful results and conversion rates it gets for businesses of all types. Two email marketing services in particular are helpful to small businesses:
GnuCash is free, Linux-based accounting software that has all the features small businesses need to manage their finances: income and expense tracking, double-entry accounting, financial reports and calculations, scheduled transactions, statement reconciliation, and more. It can also track bank accounts, stocks, bonds and mutual funds. In addition to Linux, GnuCash is also available for Windows, Mac and Android devices. gnucash.org

LiveAgent is a little more expensive for the most basic plan, but there are a lot of features packed in that you wouldn’t get from similarly priced options. Customer satisfaction and self-service tools, service level agreement rules and reporting, and even canned answers for common questions are all included at the lowest subscription cost. LiveAgent also has an optional VOIP tool as an extra add-on for companies who want to integrate their customer phone calls directly with their help desk.
The IT industry depends on similar Agile practices of different names to meet the market’s demand for their products and services. Test automation is vital to Agile and the companies using Continuous Integration and Delivery, TDD, and BDD. For the titans of technology and the IT industry at large to reap the benefits of test automation, they must rely on automation frameworks.
Spendesk equips businesses and organizations with a set of tools for efficient company expense management and monitoring. Controlling company budget is easily done by allocating a fix amount of money to an employee’s virtual card and accordingly records all transaction details in real-time, allowing for easy spend monitoring and preventing unwanted overspending.
Small business accounting is an area where there's still a lot of competition, which is healthy, but it makes your decision-making process harder. Consider the chart above and click through to the full reviews, take a look at the screenshots, and take advantage of the free trials offered. What you choose now may or may not be what you need in five years, but the landscape will look different by then. So pick the best match for your current circumstances and dive in!
A favorite among small business owners, FreshBooks offers one of the most user-friendly, cloud-based accounting applications for nonaccountants. It's also our top pick for the best accounting app for iOS and Android devices because of the wide range of accounting tasks you can perform on the go, such as invoicing, time tracking and managing expenses. Read our full review here. freshbooks.com
The platform can likewise capture expenses from credit card transactions, a very useful feature. It can be accessed at any given time and place as it runs on any device. Problems arising from spending limits and expenditures that are permissible are minimized, resulting in compliance and enforcement of companies’ spending policies. Popular integrations include Zoho Books and Zoho CRM, which allow users to utilize a single account for all tools.
Another reason our QA specialists love Appium automated testing is its versatility. The software works with any testing system and supports a number of dialects, including Ruby, Java, PHP, Node and Python. It’s also pretty low-maintenance: standard robotisation APIs mean there’s no need to recompile your application in any way. The Appium android testing tool doesn’t expect anything to be introduced on the gadget, and it can be set up on an alternate stage easily.
A distinctive attribute of the accounting platform is that it combines the robust feature set of desktop with the accessibility of the cloud. This hybrid set up lets you access and store data in the cloud while doing other tasks in your local machine. You can use the software to track purchases and vendors and pay bills while its expense management features let you undertake mobile payments and bank feeds. It also allows you to connect to your bank accounts, providing for real time recording of sales and receipts, tracking receivables, transferring funds, reconciling bank accounts, and making deposits.
Some software testing tasks, such as extensive low-level interface regression testing, can be laborious and time-consuming to do manually. In addition, a manual approach might not always be effective in finding certain classes of defects. Test automation offers a possibility to perform these types of testing effectively. Once automated tests have been developed, they can be run quickly and repeatedly. Many times, this can be a cost-effective method for regression testing of software products that have a long maintenance life. Even minor patches over the lifetime of the application can cause existing features to break which were working at an earlier point in time.
However, actually building automated tests for web applications can be challenging because the user interface of your application might change regularly, because of incompatibilities between browsers and because you usually need to support various server or client platforms. The following tools make it easier to build and execute automated tests for your web application.
Marc is a copywriter who, fittingly enough, runs Marc Schenker Copywriter. An expert in business and marketing, he helps businesses of all sizes get the most bang for their ad bucks. Just click on the links below to talk to me about anything from landing pages, blogging, social media, websites, video scripts, infographics and email marketing to white papers, case studies, paid search and SEO!
At some point, someone may want to change the way the code works. Some operation you call a hundred times suddenly requires that the users fill out a captcha or click a button before they can proceed, and all of the automation breaks. Fixing it requires a great deal of searching and replacing, and that could take days, while the programmers continue to move further and further ahead of you. Once this happens a few times, the test process becomes messy and expensive, and fails to deliver much value.
Available in both open source and commercial versions, Sahi is centered around web-based application testing. Sahi is used inside of a browser, and can record testing processes that are done against web-based applications. The browser creates an easy-to-use environment in which elements of the application can be selected and tested, and tests can be recorded and repeated for automation. Playback functionality further makes it easy to pare down to errors.
Digital dashboards, also known as business intelligence dashboards, enterprise dashboards, or executive dashboards. These are visually based summaries of business data that show at-a-glance understanding of conditions through metrics and key performance indicators (KPIs). Dashboards are a very popular tools that have arisen in the last few years.[when?]

Built for small businesses to enterprises, EasyForm Expense Management provides users with an easy way to control, track, and manage their expenditures to enhance their bottom line. This online expense tracking and management solution paints a clear picture on all expenses through complete visibility on expense records and various reporting tools, such as category and split reports.
Simple, familiar language. The principles of double-entry accounting are several centuries old. You can't get away from some of the terms and phrases that wouldn't normally come up in casual conversation, like debits and credits, general ledger, and chart of accounts. But the developers who have produced today's best-of-breed accounting sites only subject you to arcane language when it's absolutely necessary. You can't get around the fact that double-entry accounting is a complex process that must follow the rules, but these wizard-based services hide as much of the complexity as they can.
Additionally, we looked for cloud-based software that syncs with bank accounts and point of sale (POS) systems, making it simple to perform advanced tasks, such as running financial reports and accepting payments. Our staff researched and reviewed an extensive collection of programs and selected what we believe to be the best accounting software for different types of small businesses in 2018.
With Vyew, anyone can host an Internet session that lets scattered colleagues work together on a project in real time. This Web conferencing platform gives you a very simple whiteboard where you can upload documents for discussion, share your desktop, or create designs from scratch. You don't even have to register to use Vyew, but if you do, you get access to VoIP and other audio services. (free for up to 20 live participants; additional services extra)
Manage relationships with contacts, leads, customers, and vendors with Capsule. This online CRM pulls everything you know about a company or contact into one place, and gives easy access to everyone who needs it. Sales, marketing and customer success teams can easily see what their team has been doing, centralizing data and avoiding double-emailing or manual checks.
However, actually building automated tests for web applications can be challenging because the user interface of your application might change regularly, because of incompatibilities between browsers and because you usually need to support various server or client platforms. The following tools make it easier to build and execute automated tests for your web application.
This article features the most useful, best small business software tools that are integral to your success and easy to learn and install. We provide a curated selection of the best online small business software, from accounting, to project and email management, document storage, security software and more. This way you can get your small business running smoothly. 

This article features the most useful, best small business software tools that are integral to your success and easy to learn and install. We provide a curated selection of the best online small business software, from accounting, to project and email management, document storage, security software and more. This way you can get your small business running smoothly. 

This “how” and “why” make organization, consistency and speed imperative to supporting a continuous testing model, and that’s where test automation can help. Managing all of the testing needs in a continuous testing environment is a massive undertaking — it requires a tremendous communication effort to keep track of which environments have deployed new code, when each piece needs testing and how those requirements integrate back into the moving process of continuously delivering software.
FreshBooks is also cloud-based and it integrates very well with iOS and Android phones and tablets. You still get all its key features when you’re not at your desk, including the ability to track your time by project, invoice customers or clients and manage expenses. Invoices are custom-designed and FreshBooks will even let you accept credit card payments online. Customer support is said to be top-notch.
We've emphasized the importance of getting everyone involved in automation. Here's how it works in my department. An integral part of each development team, the DevTester writes and executes manual test cases for the team's user stories. The tests are written using a methodology (see connect manual tests with automation using a clear methodology) that clarifies how to automate them later on. Once a feature is stable, the DevTester writes the actual automation tests. Then, there's the Developer. In addition to developing the application, the developer works with the DevTester to review both the test's design and the testing code itself. The developer's involvement in the automated tests increases his or her engagement in the automation efforts, which also means the DevTester can help with test maintenance should the need arise. The QA architect is an experienced QA professional who is instrumental in deciding which feature tests should be automated. This is the person with the higher-level view of the overall testing effort who can understand which test cases will yield the best ROI if automated. With a broader view of the application, the architect is also responsible for cross-feature and cross-team QA activities to make sure that end-to-end testing can also be automated.
As mentioned previously, automated testing frees you up to focus on larger issues such as customer needs, functionality and improvements. Automated testing also reduces the cost and need for multiple code revisions, so over the course of time, the investment pays out. In addition, each time the source code is modified, the software tests can be repeated. Manually repeating these tests is costly and time-consuming, but automated tests can be run over and over again at no additional cost.

Bench is an online platform that provides bookkeeping software and services to small businesses. The company estimates that its AI-enabled platform can automate 75 percent of a bookkeeper's typical tasks. It syncs with your business bank and credit card accounts, provides monthly financial statements with visual reports, and offers support to your CPA at tax season. When you have questions about your finances, you can contact your dedicated bookkeeper and receive a response within one business day. bench.co


In software testing, test automation is the use of special software (separate from the software being tested) to control the execution of tests and the comparison of actual outcomes to predicted outcomes. Test automation can automate some repetitive but necessary tasks in a formalized testing process already in place, or add additional testing that would be difficult to perform manually.
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