Although this a complete list of the best software for small businesses in each of these categories, there might be other options that work better for your company. Click on the category headers below for a full list of available products. For personalized recommendations based on your business needs call one of our Technology Advisors at 877-822-9526 for a free, 5-minute consultation.


Email is a fantastic invention, but it is missing a few key features out of the box. For example: the ability to send emails later, if you don’t get a response. And notifications on which emails are awaiting your reply. Boomerang helps emails flow in and out of your inbox more easily, preventing the dreaded buildup of drafts, unreads and messages you’re “just saving for later” instead of archiving them.
IBM RFT is a data-driven testing platform for functional and regression testing. It supports a wide range of application such as .Net, Java, SAP, Flex, and Ajax. RFT uses Visual Basic .Net and Java as scripting languages. RFT has a unique feature called Storyboard testing in which users’ actions on AUT are recorded and visualized in a storyboard format through application screenshots.

Email marketing is still a force to be reckoned with, even though it was one of the first forms of digital marketing to take off. In an age of social media, blogging and text messaging, email marketing is going strong because of the powerful results and conversion rates it gets for businesses of all types. Two email marketing services in particular are helpful to small businesses:


Many companies may need to use multiple automated products, with some being used for user experience, others being used for data validation. Others are used as an all-purpose repetitive testing tool. There are free trials available for many of the products listed above, so that your business can see how each solution would fit into its existing workflow and development pipeline.
We should be clear that automation can reduce testing time only for certain types of tests. Automating all the tests without any plan or sequence will lead to massive scripts which are heavy maintenance, fail often and need a lot of manual intervention too. Also, in constantly evolving products automation scripts may go obsolete and need some constant checks.

The IT industry depends on similar Agile practices of different names to meet the market’s demand for their products and services. Test automation is vital to Agile and the companies using Continuous Integration and Delivery, TDD, and BDD. For the titans of technology and the IT industry at large to reap the benefits of test automation, they must rely on automation frameworks.


Testing is a very important phase in the development process. It ensures that all the bugs are ironed out and that the product, software or hardware, is functioning as expected or as close to the target performance as possible. Even so, some tasks are too laborious to be done manually even though they are easy enough to do. This is where automated testing comes in.

Xero is an accounting software that is largely known for having revolutionized accounting. Developed to provide the best user experience possible, the solution is easy to use, making tough accounting tasks like double bookkeeping simple even for first time users. For those who require a bookkeeper, the vendor offers certified advisors who are more than willing to assist them. The platform has gained traction in countries like the UK, US, Australia and Europe. It comes with integrations with known third-party applications and accounting tools and the software’s Express Setup feature makes set up a breeze. You can maximize the product’s potential with the assistance of its help center.
Zoho Books is a smart accounting solution designed to manage small businesses’ cash flow and finances. It is known for its ease-of-use, helping users make intelligent business decisions. Being a part of the Zoho product stable, the product does not only offer hassle-free accounting but excellent support, uptime and security as well. It is capable of sending customers professional invoices and even accepting payments online. If you want to explore its features signing up for a free Zoho Books free trial here is fast.
The software automatically syncs business profiles to a single dashboards, where multiple users can view reports and corporate accounts. It is capable of generating profit and loss and trade sheets, invoices and billing, all which are accessible via mobile devices. Custom reports and feeds can likewise be created from the dashboard. Popular integrations include Quickbooks Online Payroll and Intuit GoPayment.
Odoo is an all-in-one business management software that offers a range of business applications which forms a complete suite of enterprise management applications. It covers CRM, eCommerce, accounting, inventory, sales, and project management. Odoo apps are perfectly integrated with each other, allowing you to fully automate your business processes.
As a freelance accountant I’d say it is not as easy to take advantage of SMB tools as their vendors like to put it. As a matter of fact, I’ve tried several of those myself, but still had to work around them to make sense of my data, and they didn’t get much further than spreadsheets, to be honest. Does any of these systems actually fit sole accountants?
GetResponse is best known as an email marketing platform, but they’ve expanded their offerings significantly in the past couple of years with CRM, webinars, and marketing automation tools. The GetResponse marketing automation is built around drag-and-drop workflows that you can set up to mimic customer journeys through your website and toward conversion.
Accounting Manage core financial data for general ledger, accounts payable, accounts receivable and bank reconciliation. Likely includes billing and invoicing and financial reports such as profit and loss, cash flow statement and balance sheet. Connect with modules for purchase orders, inventory etc. May also include additional, industry-specific features, such as fund accounting (for nonprofits).
GnuCash is free, Linux-based accounting software that has all the features small businesses need to manage their finances: income and expense tracking, double-entry accounting, financial reports and calculations, scheduled transactions, statement reconciliation, and more. It can also track bank accounts, stocks, bonds and mutual funds. In addition to Linux, GnuCash is also available for Windows, Mac and Android devices. gnucash.org

Ranorex GUI automation projects are easy to integrate with other automation tools that your team may already be using, such as continuous integration solutions like Bamboo, issue tracking solutions like JIRA and Bugzilla, source code management tools such as Git, SVN and Microsoft Team Foundation Server, test management solutions like Jira, and load testing tools such as NeoLoad.
Testing is a very important phase in the development process. It ensures that all the bugs are ironed out and that the product, software or hardware, is functioning as expected or as close to the target performance as possible. Even so, some tasks are too laborious to be done manually even though they are easy enough to do. This is where automated testing comes in.
Over a decade of domain experience has taught us that there are some of the best automation testing tools available in the market, some of which are open and some available as commercial versions. We have the expertise to help you choose the most effective software testing tool(s) based on your specific requirements and effectively use these tools to meet your exact requirements.
×