The newly formed government under the leadership of N Chandrababu Naidu took office on June 8, 2018. In about three weeks time Parakala was appointed by the Chief Minister as Communications Advisor to the Government with a Cabinet Rank. Parakala established the communications network for the new state. He created systems and structures that not only communicated the point of view of the government to the people, but also collected dependable feedback from the people and conveyed it to the government leaders. Government schemes and programmes were clearly and creatively explained to the people. New Media, i.e., social media, was introduced into every department of the government. Parakala quit as Advisor to the Government as soon as the leader of the opposition made a critical comment on his continuance in the government in the wake of Telugu Desam braking its alliance with BJP as Parakala's wife happens to be a minister in the NDA government. He wrote in his letter of resignation that he was pained at the Opposition Leaders's comments and did not want any shadow of doubt to be cast on the government and the Chief Ministers fight agains the injustice done to the state by the NDA led union government.
ek aadhunik svachaalit pehchaan praudyogiki jaise radio freekveinsi pehchaan (RFID) praudyogiki par aadhaarit auto-ID laibs pranaali mein vastusoochi pranaali ke liye mahatvapoorn upayog hai. vishesh roop se, yeh praudyogiki maujooda soochi ka sahi gyaan pradaan karti hai. Wall-Mart par kiye gaye ek academic adhyayan mein, 0.1 aur 15 ikaai ke beech bikne vaale utpaadon ke liye RFID ne out-of-stock mein 30 pratishat ki kami kar di. RFID upayog karne ke anya laabh mein shaamil hai shram laagat mein kami, vyaapaar prakriyaaon ka saraleekaran aur taalika trutiyon mein kami.
Parakala resigned his RGNIYD assignment in 1994 in order to contest the Legislative Assembly elections from the constituency which was earlier represented by both his father and mother. That election saw the return of N T Ramarao to power with a landslide victory.Congress party was decimated in the state. Parakala lost the election with over 20,000 votes margin. Although unsuccessful, his imaginative campaign was admired and talked about throughout the state. Perhaps for the first time a constituency-level manifesto was released for Narasapuram. A short campaign video specially shot for the election was released and exhibited throughout the constituency by moving television sets and video cassette players manually from place to place. Audio cassettes of Parakala's public speeches were widely circulated in the constituency. Such campaign techniques were quite rare, although not completely unknown, during those days when even the television penetration was very low.
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prativedan ke liye engineer digital system ke prakaaron par vichaar karte hain. adhikaansh digital system "sanyojan system" aur "anukramik system" mein vibhaajit ho jaate hain. sanyojan pranaali mein hamesha jo input diya jaata hai vahi aautaput vah deta hai. yeh mool roop se laujik prakriya ke set ka pratinidhitv karta hai aur jiski charcha pehle hi ki ja chuki hai.