Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
QA professionals know that UI testing is essential to a comprehensive test strategy, because it provides critical feedback from the user’s perspective. But this requires significant effort: validating visual details like images, colors, and fonts as well as every aspect of the application’s functional behavior — including its controls, navigation, error messages, data entry handling, and more. Comprehensive GUI testing is time-consuming and expensive, especially when tests must be repeated as part of a regression suite or for cross-browser/cross-device compatibility. Automated tests save time and costs by executing in a fraction of the time required for manual testing. Test automation conserves system resources by running overnight and in parallel, across multiple browsers and platforms. Automation also frees test personnel from routine tests so that they can focus on more challenging and exploratory testing.  The improved test coverage possible with test automation creates confidence that an application is ready for release with the quality that users demand.
Continuous testing is the process of executing automated tests as part of the software delivery pipeline to obtain immediate feedback on the business risks associated with a software release candidate.[14][15] For Continuous Testing, the scope of testing extends from validating bottom-up requirements or user stories to assessing the system requirements associated with overarching business goals.[16]
Infusionsoft Complete can track up to 10,000 contacts for you, but Infusionsoft also offers less complex programs that accommodate less if you don’t need this capacity. You can live-record interactions with clients or customers and incorporate comments or details regarding how “hot” they are, as well as their preferences or quirks. You or an employee can call up the file before meeting with someone and get a quick rundown of what you can expect.
Test automation is a fundamental part of Agile. Various core practices of Agile, such as Continuous Integration (CI), Continuous Delivery, Test-Driven Development (TDD), and Behavior-Driven Development (BDD) rely on the efficiency and reliability of test automation. For teams using Agile methods, test automation impacts more than just the software being developed: successful test automation practices also highlight the culture change and importance of teamwork associated with Agile.
Of all the automated testing tools on our list, none of them is more simple or adaptable than this one. If you’re not from a programming background or you’ve never done automated software testing before, Ranorex lets you run your test without a script. It easily integrates with other testing tools such as TeamCity and nCover, and it comes with robust debugging capabilities.
Data mining is the extraction of consumer information from a database by utilizing software that can isolate and identify previously unknown patterns or trends in large amounts of data. There is a variety of data mining techniques that reveal different types of patterns.[2] Some of the techniques that belong here are statistical methods (particularly business statistics) and neural networks, as very advanced means of analyzing data.
GitHub’s major competitor is Bitbucket, an Atlassian product that has deep integrations with JIRA, Confluence, and Trello. For up to 10 users, Bitbucket is cheaper. When you hit 10+, it’s more expensive but may work out as cheaper for large enterprises. Also, if your company is looking to spark interest in the open source community, there’s no bigger audience than GitHub’s.
Accounting has always been an integral part of any business organization as it provides businesses with a view of their profitability or in some cases, losses. The process is likewise necessary for sound financial management, enabling businesses to keep expenditure and income records, which can be utilized in coming up with sound financial decisions.

Hubspot calls themselves an inbound marketing and sales software, but the software modules come as stand alone or integrated marketing, CRM, and sales tools. The CRM is always free, and sales and marketing tools start at $0 and scale from there. From website building tools to lead generation and tracking modules and drip campaigns, Hubspot covers all the bases.
Many of the Office 2016 features are the same as those offered by other software, but Microsoft stands head and shoulders above the rest in one area: document sharing. If you also sign up for Microsoft’s Office 365, a subscription service, you can store documents in the cloud and invite others to access them. They can view them, add to them or edit them in real time, as long as they’re equipped with Office 2010 or a later version. You can literally have a business meeting with people located all over the globe.
We've emphasized the importance of getting everyone involved in automation. Here's how it works in my department. An integral part of each development team, the DevTester writes and executes manual test cases for the team's user stories. The tests are written using a methodology (see connect manual tests with automation using a clear methodology) that clarifies how to automate them later on. Once a feature is stable, the DevTester writes the actual automation tests. Then, there's the Developer. In addition to developing the application, the developer works with the DevTester to review both the test's design and the testing code itself. The developer's involvement in the automated tests increases his or her engagement in the automation efforts, which also means the DevTester can help with test maintenance should the need arise. The QA architect is an experienced QA professional who is instrumental in deciding which feature tests should be automated. This is the person with the higher-level view of the overall testing effort who can understand which test cases will yield the best ROI if automated. With a broader view of the application, the architect is also responsible for cross-feature and cross-team QA activities to make sure that end-to-end testing can also be automated.
While ensuring quality at all times is of utmost importance to this model, it’s not all that counts. The speed at which all of the development and testing occurs also matters quite a lot. That’s because if something in the pipeline stalls or breaks down, it holds up everything else and slows down the release of new developments. And given that the need to deliver new releases faster and on a more regular basis paved the way for this continuous delivery and testing model, that roadblock defeats the purpose of taking this approach.

TDD is misleading if you don’t realize that it is more about software design and teamwork than testing. According to the authors, an Agile programmer using TDD to write “test-first” code can think about what functionality they want from the code and then partner with a tester to make sure all aspects of the code are performing to that standard of functionality.
As mentioned previously, automated testing frees you up to focus on larger issues such as customer needs, functionality and improvements. Automated testing also reduces the cost and need for multiple code revisions, so over the course of time, the investment pays out. In addition, each time the source code is modified, the software tests can be repeated. Manually repeating these tests is costly and time-consuming, but automated tests can be run over and over again at no additional cost.
Unless you're a brick-and mortar retail operation that collects money due immediately, you probably need to create invoices for customers. There are still businesses that complete this task using a word processor, but they then must have a separate method for tracking invoices sent. There are more integrated, effective ways to do that if the only accounting chore you want to do on your computer is to send invoices to customers. Zoho Invoice is one such cloud-based application, as are Hiveage and Invoicera. All three provide tools for creating and sending invoices, but they also help you receive and track payments. Bill Payment Services
Test automation tools can be expensive, and are usually employed in combination with manual testing. Test automation can be made cost-effective in the long term, especially when used repeatedly in regression testing. A good candidate for test automation is a test case for common flow of an application, as it is required to be executed (regression testing) every time an enhancement is made in the application. Test automation reduces the effort associated with manual testing. Manual effort is needed to develop and maintain automated checks, as well as reviewing test results.
TestComplete allows you to build and run functional UI tests. This is an automation testing tool that is well suited to test desktop, mobile, and web applications. The tool allows you to write test in most popular languages such as Python, JavaScript, and VBScript, etc.  It allows you to record and replay tests.  It offers GUI UI object recognition capabilities that detect and update UI objects automatically. It helps in reducing the efforts required to maintain test scripts. With TestComplete it is rather easy to scale tests across 1500+ real test environments to provide complete test coverage.

Running a small business is hard and challenging. Many don’t survive past the first, few years. Using the right apps can make a big difference in helping you overcome the basic issues that every small business owners runs into when they have their own operation. They help you get organized, streamline your workflows, and get more done with greater efficiency and reliability.
Each of the above-mentioned testing tools offers some unique features that help to improve the quality of the released software.  You can choose any of these automation testing tools based on your project requirement. Apart from these automation testing tools, you require the right test management tool to get the desired results from your software testing. ReQtest is a test management tool that is preferred by the testers across the globe as it helps them to handle testing challenges and accomplish testing objectives easily.
Sage Intacct is a financial management solution for growing businesses. Sage acquired Intacct in the summer of 2017, a move that gives companies a scalable solution from small business to enterprise. Intacct gives smaller businesses access to accounting, invoicing, purchasing, ordering, and collaboration tools. Optional features include supply chain and project-centered modules that make Sage Intacct customizable for all types of growing businesses.
Sage 50cloud is an online accounting solution designed to help small and medium-sized businesses manage their financials and stay compliant with taxes and reporting requirements. It comes with all essential features expected of a best-in-class accounting platform such as taxes, inventory, budgeting, cash flow, and invoicing. In addition, you get a wide range of add-ons including credit card processing, HR/payroll, POS, e-commerce, data management and more.  With its mobile capability, you can make payments on-the-go and bill customers, and provide your accountants real-time access to accounting books. You can easily sign up for a Sage 50cloud free trial here and get to know the features firsthand at no cost and without commitment.
Sometimes it can seem that the most difficult part of running a small business is selecting the proper software to take care of the more tedious details for you. Sure, your grandfather just sharpened his pencil when it came time to take care of the books, but this isn’t your grandfather’s business climate anymore. These days, there are many products available to streamline the process for you, so you can put your mind to more important things…like making money.
As an established solution, UFT enables enterprise mobility teams to buy into the MicroFocus ecosystem, or the HPE ecosystem, for improved support and timely releases. Although an expensive solution, there are a lot of content and guides available to help testers get up to speed testing and writing mobile test scripts with this more mature, established framework. To use UFT with Mobile Labs’ deviceConnect™, Mobile Labs recommends the use of Mobile Labs Trust™ to connect to mobile.
Its architecture is centered around plugins with the help of which JMeter provides a lot of out of box features. It supports many types of applications, servers and protocols like Web, SOAP, FTP, TCP, LDAP, SOAP, MOM, Mail Protocols, shell scripts, Java objects, database. Other features include powerful Test IDE, dynamic reporting, command line mode, portability, multithreading, caching of test results and highly extensible core.
The flowchart-based accounting of QuickBooks is as close to a standard in financial management as the small-business world has, and it's arguably the easiest way for nonprofessionals to transfer their books from the filing cabinet to the computer, where they belong. Most actions, from cutting a check to billing a client, are just a click or two away from the start screen. ($200)
Jones believes the most common reason for using test automation today is to shorten the regression test cycle. Regression tests are used to determine if changes to the software are the cause of new problems. They verify that a system under test hasn’t changed. To guard against introducing unintended changes, they become part of a regression test suite after the tests pass. Regression tests are automated to ensure regular feedback.
There’s nothing like having to handle several projects at the same time to test your organizational skills as a small business owner. While challenges are always good, your managing many tasks at once will only leave you drained and feeling swamped. Instead, rely on the following project management tools to ensure you can keep your project on target, and please your clients at the same time.