Hubspot calls themselves an inbound marketing and sales software, but the software modules come as stand alone or integrated marketing, CRM, and sales tools. The CRM is always free, and sales and marketing tools start at $0 and scale from there. From website building tools to lead generation and tracking modules and drip campaigns, Hubspot covers all the bases.
Available in both open source and commercial versions, Sahi is centered around web-based application testing. Sahi is used inside of a browser, and can record testing processes that are done against web-based applications. The browser creates an easy-to-use environment in which elements of the application can be selected and tested, and tests can be recorded and repeated for automation. Playback functionality further makes it easy to pare down to errors.
While automation saves you a lot of time, it still takes time. You can't run all your tests all the time. It takes too long and would generate an unmanageable analysis and maintenance effort. In my group, we've taken both manual and automation testing to three levels: sanity, end-to-end, and full. In addition to our feature tests, on every code commit, we run a set of high level, cross-feature tests to make sure that a code change in one feature hasn't broken another one. Only then do we run a set of more extended tests specific to the feature for which the code was committed. Then, we run our suite of feature-level sanity tests on our continuous delivery environment every three hours to make sure all features are in good shape. We only do this on one browser though, because we've found that if a test fails, it doesn't usually depend on the browser. Finally, we run feature end-to-end testing on our nightly environment.
Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
Business applications can fail when an unexpected error occurs. This error could occur due to a data error (an unexpected data input or a wrong data input), an environment error (an in frastructure related error), a programming error, a human error or a work flow error. When a business application fails one needs to fix the business application error as soon as possible so that the business users can resume their work. This work of resolving business application errors is known as business application support.
Authors Dorothy Graham and Mark Fewster wrote the field's seminal text, Software Test Automation, which has guided many organizations toward success. Now, in Experiences of Test Automation, they reveal test automation at work in a wide spectrum of organizations and projects, from complex government systems to medical devices, SAP business process development to Android mobile apps and cloud migrations.
GetResponse is best known as an email marketing platform, but they’ve expanded their offerings significantly in the past couple of years with CRM, webinars, and marketing automation tools. The GetResponse marketing automation is built around drag-and-drop workflows that you can set up to mimic customer journeys through your website and toward conversion.
Katalon Studio is a unique tool that is designed to be run both by automation testers and programmers and developers. There are different levels of testing skill set available, and the testing processes include the ability to automate tests across mobile applications, web services, and web applications. Katalon Studio is built on top of Appium and Selenium, and consequently offers much of the functionality of these solutions.
Gauge is produced by the same company that developed Selenium. With Gauge, developers can use C#, Ruby, or Java to create automated tests Gauge itself is an extensible program that has plug-in support, but it is still in beta; use this only if you want to adopt cutting-edge technology now. Gauge is a promising product and when it is complete will likely become a standard, both for developers and testers, as it has quite a lot of technology behind it.
There’s no clean way to pigeonhole Airtable. It is technically a database, but can be used for data visualization, project management, task management, calendars, and planning. All of these tasks work better in Airtable if you store your data (customers, email subscribers, financial metrics) there, because any tasks, projects or events can be linked to assets.
Bugfender does not require any physical installation – it can be simply loaded onto any user’s device, even if it’s an obscure model you’ve never heard of. It logs 24-7, so you don’t just get crash reports – you get a forensic view under the hood of your application, even when things are running smoothly, and you get a breakdown of all the devices using your product, which is great for customer service.
The takeaway is that testing is a process requiring human intervention. Bas Dijkstra, an experienced test automation consultant, describes how even the term “test automation” is flawed unless you understand what is and isn’t automated. The actual “learning, exploring, and experimenting” involved in manual, human-performed testing cannot be automated, according to Dijkstra. He writes:
Mozilla's Thunderbird (our e-mail pick; see that category below) lacks a calendar, so most business users rely on the equally free Sunbird for scheduling. It's a very straightforward application, with day, week, and month views, and even a publishing feature to enable sending your calendar to a Web site, should you wish to make it public. Get the Lightning plug-in to integrate Sunbird directly with Thunderbird. (free)
Robust GUI test automation begins with the reliable object identification provided by Ranorex Spy. This tool can be used alone or from within the Ranorex Studio environment to deliver industry-leading recognition of GUI objects and controls, and ensure that each user interface element is uniquely identified using the powerful RanoreXPath syntax. Information on identified objects can be shared with team members through snapshot files, or stored in the Ranorex object repository for use in automated tests. The object repository in Ranorex Studio manages identified UI objects, so that they are editable and re-usable across testing projects. Features of the repository include the ability to assign meaningful names to repository objects to make them more maintainable, set default values, or link objects to parameter values. Ranorex Studio tools support best practices in automated test case design, including separation of test data from procedures, use of local and global parameters to pass values, and easily reusable code modules that can be shared by the entire team.