Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
Unified Functional Testing (UFT) is a well-known commercial testing tool for functional testing. It provides a comprehensive feature set for API, web services, and GUI testing of desktop, web, and mobile applications across platforms. The tool has advanced image-based object recognition feature, reusable test components, and automated documentation.
With KashFlow accounting software for small businesses, you can invoice your customers, reconcile bank transactions, accept invoice payments online and generate more than 50 reports. The software includes a mobile app for Android and iOS, and integrations are available. It can be used by businesses in many countries, including the U.S., but its payroll features are exclusive to U.K.-based businesses. kashflow.com
When we talk about continuous testing, and with it continuous delivery and DevOps, the term automation gets thrown around a lot. In a basic sense, we all understand what automation means — the use of some technology to complete a task. But when we talk about automation in terms of continuous testing, there are some nuances that we need to take into account.
Interactive home pages. Some small businesspeople love working with numbers, but many just want to sign on to their accounting application, do what's needed, and move on. Interactive home pages, or dashboards on these websites play two primary roles. First, they flag tasks that need attention and provide a bird's-eye view of your finances, with graphs, charts, and tables that quickly summarize real-time income, expenses, and cash flow. Second, most of these sites' dashboards contain links to working screens, so you can pay a bill or send an invoice or transfer funds between accounts—whatever needs to be done that day.

Billy is attractive, basic accounting software for small service-oriented businesses. With it, you can create quotes, estimates and invoices, record expenses and generate reports. It connects to your business bank and credit card accounts to automatically download transaction data and has a proactive reconciliation process that predicts matches. It has an iPhone app and a Chrome extension for capturing receipts. billyapp.com


BeeBills is an automated invoicing software with features designed to make the invoicing process simpler for both businesses and their consumers. You can send automatically scheduled reminders to customers to pay invoices among other features. The company is based in Norway, but the product is marketed and meant for businesses in the United States and United Kingdom. beebills.com
In software testing, test automation is the use of special software (separate from the software being tested) to control the execution of tests and the comparison of actual outcomes to predicted outcomes. Test automation can automate some repetitive but necessary tasks in a formalized testing process already in place, or add additional testing that would be difficult to perform manually.
Ranorex is a commercial automation tool designed for desktop and mobile testing. It also works well for web-based software testing. Ranorex has the advantages of a comparatively low pricing scale and Selenium integration. When it comes to tools, it has reusable test scripts, recording and playback, and GUI recognition. It’s a sufficient all-around tool, especially for developers who are needing to test on both web and mobile apps. It boasts that it is an “all in one” solution, and there is a free trial available for teams that want to test it.
Just Enough Test Automation shows test developers and users how to design, implement, and manage software test automation. Learn from authors Dan Mosley and Bruce Posey how to implement a powerful data-driven testing framework; automate unit testing, integrate testing and system/regression testing; and facilitate manual testing with automated tools.
Factory accounting software was among the most popular of early business software tools, and included the automation of general ledgers, fixed assets inventory ledgers, cost accounting ledgers, accounts receivable ledgers, and accounts payable ledgers (including payroll, life insurance, health insurance, federal and state insurance and retirement).
GetResponse is best known as an email marketing platform, but they’ve expanded their offerings significantly in the past couple of years with CRM, webinars, and marketing automation tools. The GetResponse marketing automation is built around drag-and-drop workflows that you can set up to mimic customer journeys through your website and toward conversion.
Denali on-premises accounting software from Cougar Mountain Software can be used by businesses of various sizes, as it can support a business with as few as four employees up to a large business that employs 50 people in its accounting department alone. Three plans are available, plus one version design for nonprofits. Payroll processing is also available. The software is modular, allowing you to customize it with just the features you need. cougarmtn.com

“I don't think that using the 'test automation' label in itself is wrong though, as long as people are aware of what is being automated (checks) and what is not (tests). This difference between testing and checking also provides an argument as to why manual testing as an activity will not cease to exist, at least not for the foreseeable future: testing activities cannot be automated!”
Many people have tried to make this point in different ways (e.g. this is also the quintessence of the discussion about testing vs. checking, started by James Bach and Michael Bolton). But the emotionally loaded discussions (because it is about peoples self-image and their jobs) often split discussants into two broad camps: those that think test automation is “snake oil” and should be used sparsely and with caution, and those that think it is a silver bullet and the solution to all of our quality problems. Test automation is an indispensable tool of today’s quality assurance but as every tool it can also be misused.
Automatically testing your web application is a good way to ensure that new versions of your application don't introduce bugs and regressions. Automation of your web application testing also allows your development team to make changes and refactor code with more confident, as they can quickly verify the functionality of the application after every change.
You already know the value of software testing. But fast-paced software development environments can create time and cost constraints that make it difficult to thoroughly test an application prior to release. If defects slip undetected into the production environment, the result can be customer dissatisfaction and increased maintenance costs. Test automation allows your team to execute more tests in less time, increasing coverage and freeing human testers to do more high-level, exploratory testing. Automation is especially beneficial for test cases that are executed repeatedly, such as those for cross-browser and cross-device compatibility, and those that are part of a full or partial regression suite.
Quicken lets you manage both your personal and business finances in one place, making it a convenient solution for really small businesses and home-based entrepreneurs who don't need accounting software designed for larger or more established businesses. The downside, however, is that the software isn't cloud-based and is only available for Windows, though it has iOS and Android apps that allow you to view your data. quicken.com
One of the best automation testing tools for application and GUI testing is eggPlant. TestPlant developed eggPlant for testers to perform different types of testing. While most of the automation tool follows an object-based approach, eggPlant works on an image-based approach.  The tool allows testers to interact with the application the same way the end users will do. In eggPlant, you can use a single script to perform testing on many platforms such as Windows, Mac, Linux, and Solaris, etc.
We should be clear that automation can reduce testing time only for certain types of tests. Automating all the tests without any plan or sequence will lead to massive scripts which are heavy maintenance, fail often and need a lot of manual intervention too. Also, in constantly evolving products automation scripts may go obsolete and need some constant checks.
A total payroll solution known for its ease-of-use, OnPay is highly-designed for small to medium-size businesses. This cloud-deployed software has the ability to streamline your payroll processes while automating tax filing and payment. You can enter payment data like tips, hours, bonuses and reimbursements easily. It can likewise manage benefits such as compensation insurance (for pay-as-you-go workers), health insurance and 401(k).
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