Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
InfoFlo Pay is invoicing management and payment software that you can use to create estimates and invoices, and receive payments. It has client portals that allow your customers to accept estimates, view statements and pay invoices online. Mobile apps are available, and the software integrates with QuickBooks, MailChimp and Google Drive for an extra fee. infoflopay.com
A subscription to Xero runs varies depending on the plan you choose. Xero will handle five invoices for you, pay five bills and reconcile up to 20 transactions a month with the starter version. You get unlimited reconciliations, invoices and bills with the Standard or Premium plans, and the Premium plan will also handle payroll for you. You’re not locked into the plan you choose — you can change at any time.
Making the decision to purchase software can feel overwhelming for many small businesses just getting their feet under them. It’s scary to sign on to a $100 per month subscription when the ROI isn’t immediately apparent. But as technology has progressed over the past several years, sophisticated business technology has become affordable for even the smallest companies. Small business software is more accessible than ever. 
Email is a fantastic invention, but it is missing a few key features out of the box. For example: the ability to send emails later, if you don’t get a response. And notifications on which emails are awaiting your reply. Boomerang helps emails flow in and out of your inbox more easily, preventing the dreaded buildup of drafts, unreads and messages you’re “just saving for later” instead of archiving them.
The objective of automated testing is to simplify as much of the testing effort as possible with a minimum set of scripts. If unit testing consumes a large percentage of a quality assurance (QA) team's resources, for example, then this process might be a good candidate for automation. Automated testing tools are capable of executing tests, reporting outcomes and comparing results with earlier test runs. Tests carried out with these tools can be run repeatedly, at any time of day.
If any similar business application errors occurred in the past then the issue resolution steps are retrieved from the support knowledge base and the error is resolved using those steps. If it is a new support error, then new issue resolution steps are created and the error is resolved. The new support error resolution steps are recorded in the knowledge base for future use. For major business application errors (critical infrastructure or application failures), a phone conference call is initiated and all required support persons/teams join the call and they all work together to resolve the error.
Accounting has always been an integral part of any business organization as it provides businesses with a view of their profitability or in some cases, losses. The process is likewise necessary for sound financial management, enabling businesses to keep expenditure and income records, which can be utilized in coming up with sound financial decisions.
The testing of all desktop, web and mobile applications could be done easily by using Ranorex. It has a number of automation testing tools. Reusable test codes, GUI recognition, bug detection, Record and playback, Integration with various tools, etc. Are certain other highlights of Ranorex. Your automation testing goals can be achieved quickly by using this tool.
Environment issues aside, automated checks that need to be run by hand create a drain on the team. Most teams we work with tend to want to just get started by running automated checks by hand. I suggest a different approach: Start with one check that runs end-to-end, through the continuous integration server, running on every build. Add additional scripts to that slowly, carefully, and with intention. Instead of trying to automate 100%, recognize that tooling creates drag and maintenance cost. Strive instead to automate the most powerful examples.

Chandra Kandukuri is a Technical Test Lead at Microsoft with more than 16 years of software development experience in multiple environments, developing automation frameworks and tools. He advocates the use of TDD and dedicating the time and resources to do it well. Although it is relatively uncommon to see teams utilize TDD in his experience, Kandukuri recommends the method with automated software testing because of the positive teamwork habits it can promote.
As it relates to testing software, Hazen looks at Agile and non-Agile methods of development as being risk-based decisions. According to Hazen, the question of how test automation impacts Agile or other development methods comes down to how much automation “tooling” is used, where it is implemented in testing, and how much it is relied on for the project’s goal.  
Bench is an online platform that provides bookkeeping software and services to small businesses. The company estimates that its AI-enabled platform can automate 75 percent of a bookkeeper's typical tasks. It syncs with your business bank and credit card accounts, provides monthly financial statements with visual reports, and offers support to your CPA at tax season. When you have questions about your finances, you can contact your dedicated bookkeeper and receive a response within one business day. bench.co
There’s nothing like having to handle several projects at the same time to test your organizational skills as a small business owner. While challenges are always good, your managing many tasks at once will only leave you drained and feeling swamped. Instead, rely on the following project management tools to ensure you can keep your project on target, and please your clients at the same time.
You can (and should) regularly back up files to an external hard drive or NAS (network-attached storage) de­­vice in your office--but what if the whole place goes up in smoke? Hedge your bet with an online backup service like Mozy, which automatically archives whatever you'd like across the Internet, safe and sound. Just select what you want backed up, and Mozy does the rest, either in bulk while you sleep, or in real time, as files are changed. ($5 per month for unlimited service)
SmartBear’s TestComplete is an easy to use automated UI testing tool. TestComplete supports cross platform testing and multiple scripting languages. It also instruments both iOS and Android native apps. In addition, TestComplete offers a record and playback feature and uses the Google Chrome browser to emulate all other browsers. Test Complete does not test on native iOS Safari or Android Chrome.
Marc is a copywriter who, fittingly enough, runs Marc Schenker Copywriter. An expert in business and marketing, he helps businesses of all sizes get the most bang for their ad bucks. Just click on the links below to talk to me about anything from landing pages, blogging, social media, websites, video scripts, infographics and email marketing to white papers, case studies, paid search and SEO!

Ranorex Studio tools have the features that QA teams need to maintain consistent testing performance and deliver timely feedback about the quality of your application. Whether your team is testing software designed for desktop, web, or mobile devices, you can improve your software testing processes by downloading a free, 30-day trial of Ranorex Studio. Or, contact a member of our sales team for more information.
Email marketing is still a force to be reckoned with, even though it was one of the first forms of digital marketing to take off. In an age of social media, blogging and text messaging, email marketing is going strong because of the powerful results and conversion rates it gets for businesses of all types. Two email marketing services in particular are helpful to small businesses:
Really small businesses need really simple accounting software. Zoho Books offers all of the basic features microbusinesses need as well as advanced tools and integrations so you can continue using the software as your business grows. Furthermore, compared with other accounting software for really small businesses, Zoho Books has the best price for all of its capabilities. [Go here for a full review of Zoho Books.]
Selenium Testing Tools Cookbook is an incremental guide that will help you learn and use advanced features of Selenium WebDriver API in various situations for building reliable test automation. You will learn how to effectively use features of Selenium using simple and detailed examples. This book will also teach you best practices, design patterns, and how to extend Selenium.
To make the app even better, the vendor saw to it that its latest version as advanced functionalities to further improve the financial management capabilities of users. Its dashboard makes for easy customization while data security is not an issue as secure backups are regularly implemented to keep user information secure at all times. Charges are bound to be accurate using the system, which likewise allows the use of Android and iOS apps to track outside work times.
We are grateful that in today’s tech landscape, there are many excellent applications—either as open source or freeware—available for free. Our team believe that test automation is an essential part of creating great software; so we initially developed Katalon Studio as a tool for ourselves. Until now, it has been widely adopted by the global testing community.
Quickbooks has been around forever, and for good reason. The tool scales quickly from individual freelancers to small businesses to multinational enterprises, and offers lots of great business add-ons like payroll and payroll tax preparations. The most basic plans track payments, expenses, and invoices with a full reporting suite that gives small businesses deep insight into where their money comes from and goes to.
The move to agile has led many teams to adopt a pyramid testing strategy. The test automation pyramid strategy calls for automating tests at three different levels. Unit testing represents the base and biggest percentage of this test automation pyramid. Next comes, service layer, or API testing. And finally, GUI tests sit at the top. The pyramid looks something like this:
The open source Cypress Test Runner is architected to handle modern JavaScript frameworks especially well. The Cypress Dashboard Service is an optional web-based companion to the Test Runner. The Dashboard records tests run in Continuous Integration so the developer can understand failures, share results with their team, and optimize test runs. The Dashboard is sold as a SaaS service.
Factory accounting software was among the most popular of early business software tools, and included the automation of general ledgers, fixed assets inventory ledgers, cost accounting ledgers, accounts receivable ledgers, and accounts payable ledgers (including payroll, life insurance, health insurance, federal and state insurance and retirement).
Another problem with test tooling, one that's more subtle, especially in user interface testing, is that it doesn't happen until the entire system is deployed. To create an automated test, someone must code, or at least record, all the actions. Along the way, things won't work, and there will be initial bugs that get reported back to the programmers. Eventually, you get a clean test run, days after the story is first coded. But once the test runs, it only has value in the event of some regression, where something that worked yesterday doesn't work today.
Take the time to research and learn more about the online business software you're considering using. Discover how useful these apps are and which one can help your business the most. Review a small selection that have the features you need at the right price point. Test them out with a trial run before investing. Find just the one that fits your business best and gives you a great ROI in its specific area.
This article covers the basics of automated software testing and provides a basic introduction to the vast, technical topic: what it is, why it’s necessary for the Agile IT industry, and how to make sense of the technology behind it. Along the way, you’ll find input from professionals in the test community that will help you determine what you need to explore further.

Here’s a disarming stat: only 2.5% of companies finish every project they start. A Gartner report reveals that only 5% of companies use just one project management tool. This indicates a need for an “all-in-one” solution that helps employees reduce the amount of time they spend switching between apps. Here are three great solutions to get you started.
“When we refer to automation frameworks, it is easiest to understand with the functional testing areas,” says Kandukuri. “You are providing commonly used methods to improve the efficiency of automated tasks. With limited knowledge of how the test case is set up, a tester can fall back on the framework to refer to simple statements and implement the test cases.”
Freshdesk can be purchased on its own or can be purchased along with their sales, marketing, calling, chat, and collaboration tools. The most basic customer service desk plan is free for unlimited users, but has limited capabilities. Most teams will outgrow that tier fairly quickly just based on the need for efficiency, but the rest of the tiers are fairly affordable for small businesses. Freshdesk also makes it clear that you own your data, and you can export it from their systems at any time, which means you’re not locked in once you start.
Robot is a keyword-driven framework available for use with Python, Java, or .NET. It is not just for web-based applications; it can also test products ranging from Android to MongoDB. With numerous APIs available, the Robot Framework can easily be extended and customized depending on your development environment. A keyword-based approach makes the Robot framework more tester-focused than developer-focused, as compared to some of the other products on this list. Robot Framework relies heavily upon the Selenium WebDriver library, but has some significant functionality in addition to this.
TestPlant eggPlant is a niche tool that is designed to model the user’s POV and activity rather than simply scripting their actions. Testers can interact with the testing product as the end users would, making it easier for testers who may not have a development or programming background. TestPlant eggPlant can be used to create test cases and scenarios without any programming and can be integrated into lab management and CI solutions.
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