Many test automation tools provide record and playback features that allow users to interactively record user actions and replay them back any number of times, comparing actual results to those expected. The advantage of this approach is that it requires little or no software development. This approach can be applied to any application that has a graphical user interface. However, reliance on these features poses major reliability and maintainability problems. Relabelling a button or moving it to another part of the window may require the test to be re-recorded. Record and playback also often adds irrelevant activities or incorrectly records some activities.
I think we can all agree that automation is a critical part of any organization's software delivery pipeline, especially if you call yourself "agile." It's pretty intuitive that if you automate testing, your release cycles are going to get shorter. "So, if that's the case," you might say, "why don't we just automate everything?" There's a good reason: automation comes with a price.