Hubspot calls themselves an inbound marketing and sales software, but the software modules come as stand alone or integrated marketing, CRM, and sales tools. The CRM is always free, and sales and marketing tools start at $0 and scale from there. From website building tools to lead generation and tracking modules and drip campaigns, Hubspot covers all the bases.
During a recent consulting assignment, a tester told me he spent 90 percent of his time setting up test conditions. The application allowed colleges and other large organizations to configure their workflow for payment processing. One school might set up self-service kiosks, while another might have a cash window where the teller could only authorize up to a certain dollar amount. Still others might require a manager to cancel or approve a transaction over a certain dollar amount. Some schools took certain credit cards, while others accepted cash only. To reproduce any of these conditions, the tester had to log in, create a workflow manually, and establish a set of users with the right permissions before finally doing the testing. When we talked about automation approaches, our initial conversation was about tools to drive the user interface. For example, a batch script like this:
Tools are specifically designed to target some particular test environment, such as Windows and web automation tools, etc. Tools serve as a driving agent for an automation process. However, an automation framework is not a tool to perform a specific task, but rather infrastructure that provides the solution where different tools can do their job in a unified manner. This provides a common platform for the automation engineer.
If your team members all have Google accounts (and why wouldn't they?), sharing files and collaborating on them simultaneously and in real-time is a snap with Google Docs. A word processor and spreadsheet are your only choices--no free-form whiteboarding here--but the service is free and easy as pie to operate. Upgrading to the Premier Edition brings extra space (a 25GB limit versus 7GB for free) and a conference-room scheduling system. (Standard Edition is free)
Another reason our QA specialists love Appium automated testing is its versatility. The software works with any testing system and supports a number of dialects, including Ruby, Java, PHP, Node and Python. It’s also pretty low-maintenance: standard robotisation APIs mean there’s no need to recompile your application in any way. The Appium android testing tool doesn’t expect anything to be introduced on the gadget, and it can be set up on an alternate stage easily.
Test automation on the other hand is the automated execution of predefined tests. A test in that context is a sequence of predefined actions interspersed with evaluations, that James Bach calls checks. These checks are manually defined algorithmic decision rules that are evaluated on specific and predefined observation points of a software product. And herein lies the problem. If, for instance, you define an automated test of a website, you might define a check that ascertains a specific text (e.g. the headline) is shown on that website. When executing that test, this is exactly what is checked—and only this. So if your website looks like shown in the picture, your test still passes, making you think everything is ok.
Zendesk offers modular service and support software that’s built for enabling customer communication. The most basic plans are priced per user so even the smallest businesses have a dedicated software for customer interactions. Track customer support tickets within an email-like interface where support teams can collaborate. You can also opt for specialized tools that centralize interactions from all over the web, making customer connections easier to manage.
During my three years at Socialtext, I helped maintain a test tooling system through a user interface that was advanced for its time. O'Reilly took it as a case study in the book Beautiful Testing. The team at Socialtext uses the same framework today, although it now has several tests running at one time on Amazon's Electric Compute Cloud. Although we had a great deal of GUI-driving tests, we also had developer-facing (unit) and web services (integration) tests, a visual slideshow that testers could watch for every browser, and a strategy to explore by hand for each release. This combination of methods to reduce risk meant we found problems early.
The open source Cypress Test Runner is architected to handle modern JavaScript frameworks especially well. The Cypress Dashboard Service is an optional web-based companion to the Test Runner. The Dashboard records tests run in Continuous Integration so the developer can understand failures, share results with their team, and optimize test runs. The Dashboard is sold as a SaaS service.
Botkeeper is an accounting service that uses artificial intelligence and machine learning to automate bookkeeping, and a dedicated (human) accountant to oversee your account and handle urgent or complex issues. Businesses in any industry can use this service, and it integrates with top banks and accounting, POS and ecommerce software. Pricing is based on the number of transactions you record each month, and there's no lengthy contract. botkeeper.com

Aside from those mentioned, the software can automate any business’ payment operations around the world, which could range from tasks like onboarding to tax compliance. It is capable of streamlining payment processing in around 190 countries. Using the product, businesses can rest assured that they are compliant with all existing tax and regulatory requirements minus too much human intervention. Customer and vendor payment experiences are likewise improved, along with service quality.

Though every new small business accounting solution launches online these days, there's still a case to be made for using desktop products. They're more feature-rich than even the top-of-the-line cloud-based applications. They're faster. They're also local, so you can still work if your internet connection goes offline. Over the years, they've all come to depend on the internet for some of their functionality (online banking, integrated and mobile apps, and so on), but you can still access their core accounting tools even if your web connection is down.
Sage 50cloud is an online accounting solution designed to help small and medium-sized businesses manage their financials and stay compliant with taxes and reporting requirements. It comes with all essential features expected of a best-in-class accounting platform such as taxes, inventory, budgeting, cash flow, and invoicing. In addition, you get a wide range of add-ons including credit card processing, HR/payroll, POS, e-commerce, data management and more.  With its mobile capability, you can make payments on-the-go and bill customers, and provide your accountants real-time access to accounting books. You can easily sign up for a Sage 50cloud free trial here and get to know the features firsthand at no cost and without commitment.
Some business applications are interactive, i.e., they have a graphical user interface or user interface and users can query/modify/input data and view results instantaneously. They can also run reports instantaneously. Some business applications run in batch mode: they are set up to run based on a predetermined event/time and a business user does not need to initiate them or monitor them.
While automation saves you a lot of time, it still takes time. You can't run all your tests all the time. It takes too long and would generate an unmanageable analysis and maintenance effort. In my group, we've taken both manual and automation testing to three levels: sanity, end-to-end, and full. In addition to our feature tests, on every code commit, we run a set of high level, cross-feature tests to make sure that a code change in one feature hasn't broken another one. Only then do we run a set of more extended tests specific to the feature for which the code was committed. Then, we run our suite of feature-level sanity tests on our continuous delivery environment every three hours to make sure all features are in good shape. We only do this on one browser though, because we've found that if a test fails, it doesn't usually depend on the browser. Finally, we run feature end-to-end testing on our nightly environment.
Crispin and Gregory define Test-Driven Development (TDD) as the process of writing and automating small unit tests before writing the piece of code that will make the test pass. TDD is used for continuous integration testing to ensure small units of code work together first. A unit test verifies the behavior of a small part of the code in the overall system. These tests are the primary candidate for the majority of automated tests. Even teams that are not practicing Agile development use TDD to prevent defects and design software (Agile Testing, 2008).

Infusionsoft Complete can track up to 10,000 contacts for you, but Infusionsoft also offers less complex programs that accommodate less if you don’t need this capacity. You can live-record interactions with clients or customers and incorporate comments or details regarding how “hot” they are, as well as their preferences or quirks. You or an employee can call up the file before meeting with someone and get a quick rundown of what you can expect.

Sage Intacct is a financial management solution for growing businesses. Sage acquired Intacct in the summer of 2017, a move that gives companies a scalable solution from small business to enterprise. Intacct gives smaller businesses access to accounting, invoicing, purchasing, ordering, and collaboration tools. Optional features include supply chain and project-centered modules that make Sage Intacct customizable for all types of growing businesses.


Take a step up from Google Sheets or Excel by moving your data over to a real database. In the past, databases have been the reserve of the IT team, but with tools like Airtable and Fieldbook, non-technical teams can easily get the power of relational databases to create their own tools and systems (like we did for our content asset tracking, as explained here).
Software tests have to be repeated often during development cycles to ensure quality. Every time source code is modified software tests should be repeated. For each release of the software it may be tested on all supported operating systems and hardware configurations. Manually repeating these tests is costly and time consuming. Once created, automated tests can be run over and over again at no additional cost and they are much faster than manual tests. Automated software testing can reduce the time to run repetitive tests from days to hours. A time savings that translates directly into cost savings.
The platform is not just handy, it is also powerful, giving users absolute control over financial management. It has a myriad of useful features such as P and L, cash flow statements and balance sheets creation, to name a few. The dashboard is pleasant to the eyes and is able to display financial overviews and graphs. Aside from these, the solution is also capable of streamlining other back-office functions.

With an increase in the adoption of agile and DevOps methodologies, the software testing industry is undergoing a paradigm shift. Test automation is gaining traction as there is very less time left to perform testing.  The automation testing tools not only provides intelligent automation but also provide smart analytics to address any testing challenges. Here is a list of top 5 automation testing tools and frameworks that can improve your software testing outcomes significantly.


Small businesses. Most small businesses will be well-served by a standard business management software, such as BizAutomation, that helps them manage the everyday tasks and operations to make their business more efficient. Alternatively, they can choose a solution focused on one critical area of their business, such as scheduling or marketing and sales, and integrate with standalone applications for less critical operations.

Test automation is a fundamental part of Agile. Various core practices of Agile, such as Continuous Integration (CI), Continuous Delivery, Test-Driven Development (TDD), and Behavior-Driven Development (BDD) rely on the efficiency and reliability of test automation. For teams using Agile methods, test automation impacts more than just the software being developed: successful test automation practices also highlight the culture change and importance of teamwork associated with Agile.


You can (and should) regularly back up files to an external hard drive or NAS (network-attached storage) de­­vice in your office--but what if the whole place goes up in smoke? Hedge your bet with an online backup service like Mozy, which automatically archives whatever you'd like across the Internet, safe and sound. Just select what you want backed up, and Mozy does the rest, either in bulk while you sleep, or in real time, as files are changed. ($5 per month for unlimited service)
Unless you're a brick-and mortar retail operation that collects money due immediately, you probably need to create invoices for customers. There are still businesses that complete this task using a word processor, but they then must have a separate method for tracking invoices sent. There are more integrated, effective ways to do that if the only accounting chore you want to do on your computer is to send invoices to customers. Zoho Invoice is one such cloud-based application, as are Hiveage and Invoicera. All three provide tools for creating and sending invoices, but they also help you receive and track payments. Bill Payment Services
Katalon Studio is a unique tool that is designed to be run both by automation testers and programmers and developers. There are different levels of testing skill set available, and the testing processes include the ability to automate tests across mobile applications, web services, and web applications. Katalon Studio is built on top of Appium and Selenium, and consequently offers much of the functionality of these solutions.
Although this a complete list of the best software for small businesses in each of these categories, there might be other options that work better for your company. Click on the category headers below for a full list of available products. For personalized recommendations based on your business needs call one of our Technology Advisors at 877-822-9526 for a free, 5-minute consultation.
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