Social media marketing is essential to small business success. Social media enables you to reach your leads and customers for a fraction of the price of a traditional ad campaign, making it extremely effective. When you consider that so many people use social media, it is also where your customers are—and that means your brand should be there, too. Here are the best marketing tools for social media.
At some point, someone may want to change the way the code works. Some operation you call a hundred times suddenly requires that the users fill out a captcha or click a button before they can proceed, and all of the automation breaks. Fixing it requires a great deal of searching and replacing, and that could take days, while the programmers continue to move further and further ahead of you. Once this happens a few times, the test process becomes messy and expensive, and fails to deliver much value.
Watir which is pronounced as water is another tool (Ruby libraries) to automate web browsers. Ruby enables connection to databases, reads files, export XML, etc., and also structures your code as reusable libraries. And moreover, it is an open source library, which gives you the flexibility of automation. Watir lets you write tests that are easy to maintain and flexible.
API driven testing. A testing framework that uses a programming interface to the application to validate the behaviour under test. Typically API driven testing bypasses application user interface altogether. It can also be testing public (usually) interfaces to classes, modules or libraries are tested with a variety of input arguments to validate that the results that are returned are correct.

Eggplant Functional is a user-centric testing tool that enables mobile testers to test any application that can be controlled, such as mobile, desktop, or web. Part of the Digital Automation Intelligence Suite, Eggplant Functional is a visual testing tool that enables enterprise mobility teams to dynamically test from the user perspective, from the user experience (UI) standpoint, with advanced image search, image recognition and text recognition, instead of testing from the code.
The increased level of production is important to companies developing software for rapid (sometimes daily) release. Companies like Google automate testing to scale their software development process and release products that billions of users rely on daily. Google created new testing roles and job titles for their engineers when they realized the benefits of automated testing during their rapid growth. Their efforts resulted in higher quality, more reliable, and more frequently released software.
ClearBooks is cloud-based accounting software with a full set of A/R and A/P features. It connects to your business bank accounts, and you can use it to send quotes and invoices, manage vendors, create purchase orders, pay bills, and run reports. It can be used by small businesses in any country, but U.S. users may find the unchangeable U.K. date format confusing. clearbooks.co.uk
Marc is a copywriter who, fittingly enough, runs Marc Schenker Copywriter. An expert in business and marketing, he helps businesses of all sizes get the most bang for their ad bucks. Just click on the links below to talk to me about anything from landing pages, blogging, social media, websites, video scripts, infographics and email marketing to white papers, case studies, paid search and SEO!

QA professionals know that UI testing is essential to a comprehensive test strategy, because it provides critical feedback from the user’s perspective. But this requires significant effort: validating visual details like images, colors, and fonts as well as every aspect of the application’s functional behavior — including its controls, navigation, error messages, data entry handling, and more. Comprehensive GUI testing is time-consuming and expensive, especially when tests must be repeated as part of a regression suite or for cross-browser/cross-device compatibility. Automated tests save time and costs by executing in a fraction of the time required for manual testing. Test automation conserves system resources by running overnight and in parallel, across multiple browsers and platforms. Automation also frees test personnel from routine tests so that they can focus on more challenging and exploratory testing.  The improved test coverage possible with test automation creates confidence that an application is ready for release with the quality that users demand.
TestPlant eggPlant is a niche tool that is designed to model the user’s POV and activity rather than simply scripting their actions. Testers can interact with the testing product as the end users would, making it easier for testers who may not have a development or programming background. TestPlant eggPlant can be used to create test cases and scenarios without any programming and can be integrated into lab management and CI solutions.
Welcome to our free online programming courses. We’ve created these courses to facilitate the training we offer in the Automation in Testing namespace, but also to provide free high quality resources to the testing and software development community. Our current courses can be broken down into three categories, Programming Basics, Language Basics and Selenium WebDriver. We hope to get some video versions of these courses made this year and those will be available on the Ministry of Testing Dojo.
Selenium is perhaps the most popular automation framework that consists of many tools and plugins for Web application testing. Selenium is known for its powerful capability to support performance testing of Web applications. Selenium is a popular choice in the open-source test automation space, partly due to its large and active development and user community.
You’ll still get a few other features besides, such as expense tracking and an “It’s Deductible” feature that can help you out all year long, making tax time that much easier. And the “SmartLook” feature enables you to talk to a tax expert in real time if you run into a problem. When you grant the expert access, he’s able to see exactly what you see on your monitor so he can provide guidance.
Software tests have to be repeated often during development cycles to ensure quality. Every time source code is modified software tests should be repeated. For each release of the software it may be tested on all supported operating systems and hardware configurations. Manually repeating these tests is costly and time consuming. Once created, automated tests can be run over and over again at no additional cost and they are much faster than manual tests. Automated software testing can reduce the time to run repetitive tests from days to hours. A time savings that translates directly into cost savings.
Test automation helps in reducing regression testing time and cutting down the time to market with significant cost savings on a long-term basis. However, a clear automation strategy and roadmap are key to ensuring the right return on investment on your automation initiatives. With disparate application architecture, multiple environments, third-party integrations and multiple user devices, a standardized and consistent automation approach is needed to ensure high reusability, ease of maintenance and lower upfront costs.
However, as businesses grow, they’ll likely need to implement more controls over their business processes and better alignment between information and operational technologies. At this stage, they should consider investing in business process management software to help them standardize processes and workflows for multiple departments and improve operational performance. (Not to be confused with general "business managment" software, "business process management" software carries a more specific definition and set of technical requirements. Follow the link above to read our buyer's guide and learn more.)
Unique on this list, the Galen Framework is designed for those who want to automate their user experience testing. Galen is a niche, specific tool that can be used to verify that your product is going to appear as it should on most platforms. Once testing has been completed, Galen can create detailed reports, including screenshots, and can help developers and designers analyze the appearance of their application over a multitude of environments. Galen can perform additional automated tasks using JavaScript, Java, or the Galen Syntax.
Another notable market trend is the increased use of mobile accounting applications, which have features such as payment acceptance, invoice distribution, receipt tracking and budget planning, to name a few. Although an emerging trend, businesses have yet to overcome the challenge of choosing the right solution as few of these tools are available on Mac despite supporting Android devices.
If the latter is the type of business management software you’re interested in, inquire about the integration capabilities with the vendor. It’s important that any stand-alone applications or other software currently in use at your company will integrate with your business management platform. This way, you can ensure seamless data transfer between systems, offering you greater oversight and control over operations.
Of all the automated testing tools on our list, none of them is more simple or adaptable than this one. If you’re not from a programming background or you’ve never done automated software testing before, Ranorex lets you run your test without a script. It easily integrates with other testing tools such as TeamCity and nCover, and it comes with robust debugging capabilities.
Each of the above-mentioned testing tools offers some unique features that help to improve the quality of the released software.  You can choose any of these automation testing tools based on your project requirement. Apart from these automation testing tools, you require the right test management tool to get the desired results from your software testing. ReQtest is a test management tool that is preferred by the testers across the globe as it helps them to handle testing challenges and accomplish testing objectives easily.
Sage Intacct is a cloud-based financial management platform that houses cloud computing and accounting in a single tool. The product’s apps are used by a wide array of businesses as they are preferred for AICPA business solutions. Designed to improve business performance and financial productivity, Sage Intacct is being offered by many accounting firms and resellers to their clientele.
Ranorex Studio produces straightforward and comprehensive test reports to reduce debugging time. View reports in Ranorex Studio, or formatted as a PDF and sent automatically by email. To get the fastest feedback, you can even view reports while testing is in progress. Choose whether or not to generate detailed logs, produce a JUnit-compatible report, or create a custom report template. Debug errors by jumping straight from the test report to the failed step in the test case. Use Ranorex predefined report levels to select messages by type such as “warning” or “error,” and include screenshots and snapshots in reports to aid in the debugging effort.
Automation is not100% – Automation testing cannot be 100% and don’t think of that. Surely you have areas like performance testing, regression testing, and load/stress testing where you can have scope of reaching near to 100% automation. Areas like User interface, documentation, installation, compatibility and recovery where testing must be done manually.
By and large, business software is likely to be developed to meet the needs of a specific business, and therefore is not easily transferable to a different business environment, unless its nature and operation is identical. Due to the unique requirements of each business, off-the-shelf software is unlikely to completely address a company's needs. However, where an on-the-shelf solution is necessary, due to time or monetary considerations, some level of customization is likely to be required. Exceptions do exist, depending on the business in question, and thorough research is always required before committing to bespoke or off-the-shelf solutions.
Automatically testing your web application is a good way to ensure that new versions of your application don't introduce bugs and regressions. Automation of your web application testing also allows your development team to make changes and refactor code with more confident, as they can quickly verify the functionality of the application after every change.
Automated testing or test automation is a method in software testing that makes use of special software tools to control the execution of tests and then compares actual test results with predicted or expected results. All of this is done automatically with little or no intervention from the test engineer. Automation is used to to add additional testing that may be too difficult to perform manually.

I think we can all agree that automation is a critical part of any organization's software delivery pipeline, especially if you call yourself "agile." It's pretty intuitive that if you automate testing, your release cycles are going to get shorter. "So, if that's the case," you might say, "why don't we just automate everything?" There's a good reason: automation comes with a price.


Crispin and Gregory define Test-Driven Development (TDD) as the process of writing and automating small unit tests before writing the piece of code that will make the test pass. TDD is used for continuous integration testing to ensure small units of code work together first. A unit test verifies the behavior of a small part of the code in the overall system. These tests are the primary candidate for the majority of automated tests. Even teams that are not practicing Agile development use TDD to prevent defects and design software (Agile Testing, 2008).

Telerik TestStudio offers perfect solution to automate desktop, web, and mobile application testing which includes UI, load, and performance testing. There are many programming languages which are supported by Telerik TestStudio. They are AJAX, HTML, ASP.NET, Silverlight, JavaScript, WPF, and MVC. It has integration with Visual Basic Studio 2010 and 2012. This tool supports cross-browser testing and has the feature of working manually as well. It has record and playback and has integration with bug tracking tools.

A test automation framework is an integrated system that sets the rules of automation of a specific product. This system integrates the function libraries, test data sources, object details and various reusable modules. These components act as small building blocks which need to be assembled to represent a business process. The framework provides the basis of test automation and simplifies the automation effort.
If your business still doesn't have a blog--one of the best ways around to provide up-to-date company and product news--you're only about three years behind the curve. Hey, it's not too late to catch up: WordPress installs in minutes (it even offers a free, hosted option on WordPress.com), and the platform is dazzlingly easy to use (the site's home page carries an ad for WordPress for Dummies, but we doubt you'll need to crack that volume). WordPress so simple, your team will be begging to contribute to the blog instead of whining that it's too laborious. (free)
As we can see, each of these automation tools has unique features to offer in addressing the growing challenges of software automation in the years ahead. Most provide capabilities for continuous testing and integration, test managementing, and reporting. They all support increasing automation needs for Web and Mobile testing. However, intelligent testing and smart analytics for adaptive and heterogeneous environments are still something to be desired for automation tools.
Fundraising software is a variety of tools developed to make fundraising efficient, effective and easier for your organization and donors. This is utilized by organizations to streamline fundraising efforts and ease logistical challenges to focus on establishing stronger donor relationships and driving more donations. It comes in various types depending on the campaigns you are…
Every software project takes time before its requirements and design stabilize. A classic comparison is between the UI that can change at any time in an application's lifecycle and back-end services that may live untouched for generations. Agile projects behave differently from waterfall in this respect. If you're developing a SaaS product, you must use automation to support frequent deliveries, but you'll have to carefully consider the effort you invest in developing tests because your requirements may also change frequently. This a fine balance you'll have to learn to work with. For an on-premise solution, it may be easier to identify the stage in which automation tests can be safely developed and maintained. For all these cases, you have to carefully consider when it's cost-effective to develop automated tests. If you start from day one, you'll expend a lot of resources shooting at a moving target.
TestingXperts’ has developed an extensible automation framework, ‘Tx-Automate’, which is modular, reusable, integrated and compatible. The framework has ‘out-of-the-box’ best-in-class features for test automation including rich custom reporting, third party integrations, configurable execution options, etc. The framework helps configure/ create test suites by combining various automated tests and making those test suites available for execution. It inculcates industry best practices and features and can drastically reduce the effort to kick-start automation. As one of the best automation testing companies, we have dedicated teams with core expertise on all industry-leading tools like Selenium, HP UFT, Coded UI, TestComplete, Ranorex, Appium, etc. and can support test automation with a scripting language your team is comfortable with.
Like Zoho Books, Wave Accounting is geared toward smaller businesses, those with no more than 10 employees. The average Zoho Books client employs three to five workers. It’s also more appropriate for service businesses than retail businesses. It can’t handle a lot in the way of inventory, and you’d have to upgrade for the ability to process credit card payments. The same goes for added payroll features. This upgraded version isn’t free, but the cost is nominal.

With KashFlow accounting software for small businesses, you can invoice your customers, reconcile bank transactions, accept invoice payments online and generate more than 50 reports. The software includes a mobile app for Android and iOS, and integrations are available. It can be used by businesses in many countries, including the U.S., but its payroll features are exclusive to U.K.-based businesses. kashflow.com
This “how” and “why” make organization, consistency and speed imperative to supporting a continuous testing model, and that’s where test automation can help. Managing all of the testing needs in a continuous testing environment is a massive undertaking — it requires a tremendous communication effort to keep track of which environments have deployed new code, when each piece needs testing and how those requirements integrate back into the moving process of continuously delivering software.

As most people in the software industry know, there are distinct differences between manual testing and automated testing. Manual testing requires physical time and effort to ensure the software code does everything it’s supposed to do. In addition, manual testers have to make a record of their findings. This involves checking log files, external services and the database for errors. If you’re familiar with manual testing, you know this process can be extremely time-consuming and repetitive.
 Use Smartsheet to track the schedule and results of planned, current, and completed tests. Share the schedule with your team and collaborate on the details in real time, in one central location. Whether you’re running manual or automated tests, Smartsheet’s broad range of views – Calendar, Gantt, Card, and traditional Grid – allow you to manage progress the way you want. Organize test results with hierarchy and use comments to keep work in context.
ADP Workforce Now’s key features include talent, benefits and payroll management and time and attendance keeping. It has a benefits plan creation wizard, which can be set up depending on a company’s on-boarding procedures. Benefits management functionalities are compliant with IRS reporting rules while its dashboard can be used to view all reporting statuses. Support for devices running on Android and iOS means that the solution can be accessed anytime anywhere.

If you are looking for a software that offers a complete suite of management, collaboration, and communication tools, then Bitrix24 could be the ideal choice for your business. It is a complete business management software that takes care of your tasks and projects to document management along with real-time communication tools from video conferencing to group chat.

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Sikuli is based on image recognition and has the capability of automating anything that we see on the screen. Currently, it supports desktop apps only which run on Windows, Mac or Unix/Linux. This tool is good at reproducing bugs quickly and its users have reported it to be very useful as compared other tools when you are going to automate an application which is not web-based.
BeeBills is an automated invoicing software with features designed to make the invoicing process simpler for both businesses and their consumers. You can send automatically scheduled reminders to customers to pay invoices among other features. The company is based in Norway, but the product is marketed and meant for businesses in the United States and United Kingdom. beebills.com
Citrus Framework is an automated testing tool with integration framework for messaging protocols and data formats. HTTP, REST, JMS and SOAP can all be tested within the Citrus Framework, outside of broader scope functional automated testing tools such as Selenium. Citrus will identify whether the program is appropriately dispatching communications and whether the results are as expected. It can also be integrated with Selenium if another front-end functionality testing has to be automated. Thus, this is a specific tool that is designed to automate and repeat tests that will validate exchanged messages.
However, actually building automated tests for web applications can be challenging because the user interface of your application might change regularly, because of incompatibilities between browsers and because you usually need to support various server or client platforms. The following tools make it easier to build and execute automated tests for your web application.
With accounting software, these tasks were automated and costs and human errors were remarkably reduced, making them indispensable tools for just about any type and size of business. What’s very interesting is that accounting platforms are now being used even by small businesses. These startups often need the basic functionalities that most of these platforms share.

TestingXperts is a Specialist QA & Software Testing Services provider co-headquartered in London, UK and Harrisburg, PA in USA, with offices in the Netherlands, USA, Australia and offshore test labs in India. TestingXperts’ comprehensive suite of testing services covers Test Advisory, Functional and Non-Functional testing specializing in Automation, Digital, DevOps, Agile, Web, Mobility, IOT, Big Data and Artificial Intelligence to name a few.

An image-based automated functional testing tool that enables testers to interact with AUT the same way end users do. TestPlant eggPlant is completely different from traditional testing tools in its approach: modeling user’s point of view rather instead of the test scripts view often seen by testers. This allows testers with less programming skills to learn and apply test automation intuitively. The tool supports various platforms like Web, mobile, and POS systems. It offers lab management and CI integration as well.
With Apptivo, small businesses can connect sales, marketing, financials, procurement, and supply chain technology all in a single app. Apptivo even offers a free tier, although it’s restricted to three users and doesn’t come with all of the helpful integrations like Google Suite, Quickbooks, and Slack. Apptivo does provide invoicing and expense reporting features, but you’ll still need to purchase a separate accounting software.
TestingWhiz has the code-less scripting by Cygnet Infotech, a CMMI Level 3 IT solutions provider which is used for testing automation. This tool even gives a total package of a number of testing solutions which are automated. They are testing of web, software, API mobile app, regression test, optimization, database, suite maintenance, and automation, and testing of cross-browser. Other important features such as data-driven Keyword-driven, testing, and distributed testing are offered by it. Even it has record and playback test automation framework. Continuous Integration and Delivery in Agile cycles along with risk-based testing is supported by this tool.
Testers will approach an automated test framework best practices substantially differently from developers. While developers are more likely to program their automated tests, testers will need tools that let them create scenarios without having to develop custom scripting. Some of the best test automation frameworks are specifically designed for one audience or another, while others have features available for both.

Test automation tools can be expensive, and are usually employed in combination with manual testing. Test automation can be made cost-effective in the long term, especially when used repeatedly in regression testing. A good candidate for test automation is a test case for common flow of an application, as it is required to be executed (regression testing) every time an enhancement is made in the application. Test automation reduces the effort associated with manual testing. Manual effort is needed to develop and maintain automated checks, as well as reviewing test results.

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